1. Advocacy 101

2. 1.Who can lobby? 2.Fear and intimidation – get over it! 3.Who are my legislators? 4.What are the best ways to communicate?

3. Advocacy 101 5.How do I gain the ear of my legislators? 6.How do I get information about my legislators and the issues? 7.I want to talk directly with my Representative! 8.What if we disagree?

4. Advocacy 101 Who is qualified to be a lobbyist? Do you need a degree? Do you need to pass an exam?

5. Advocacy 101 1) Hire a professional lobbyist Nobody cares about your issue as much as you do and nobody can win your issue for you. If you don’t make it happen, it won’t. 2) Grassroots lobbying

6. Advocacy 101

7. "It does not require a majority to prevail, but rather an irate, tireless minority keen to set brushfires in people's minds." -- Samuel Adams

8. Advocacy 101 Them Congress: 535 Paid lobbyists: 12,572

9. Advocacy 101 Us Independent Pharmacies 24,000 Chain Pharmacies 35,000 59,000 Patients per pharmacy per year total: 236 million

10. Advocacy 101 Who IS my Representative?

11. Advocacy 101 Resources: www.vote-smart.org www.house.gov www.senate.gov www.visi.com/juan/congress www.cpha.com www.legislature.ca.gov www.thomas.loc.gov Capitol Switchboard: 202-224-3121

12. Grassroots Call to Action Methods of Communication Advocacy 101

13. #5 (Snail-Mail) Letters Effective Communications Countdown Should I send a letter? Advocacy 101

14. #4 Faxes Effective Communications Countdown Will my Senators and Representative pay any attention to my fax? Advocacy 101

15. #3 Email Effective Communications Countdown Will they pay attention to my email? Advocacy 101

16. #2 Phone Calls Effective Communications Countdown Will they take my phone call? Advocacy 101

17. How do I build a relationship with my legislator? Effective Communications Countdown #1 Relationships Advocacy 101

18. Building your relationship Campaigning Contributing Town Hall Meetings District Visits Advocacy 101

19. Contributing to: Building your relationship PAC LDF= Legal Defense Fund = Political Action Committee Advocacy 101

20. Contributing Building your relationship Pharmacists: over $2,000,000 Accountants:over $10,000,000 Advocacy 101

21. Legislative Branch of the U.S. Government House of Representatives 435 Senate 100 Advocacy 101

22. Legislative Branch of the U.S. Government Committees Concerned with Pharmacy: House Ways & Means House Energy & Commerce Senate Finance Senate Judiciary Senate HELP Advocacy 101

23. How do you conduct a meaningful meeting? How do I get an appointment? Organizing for your meeting - Do your homework Advocacy 101

24. Conducting meaningful meetings Presenting facts and something you need to keep in mind Advocacy 101

25. Conducting meaningful meetings “Facts don’t vote; lawmakers vote their own calculus. Seldom are favorable material facts alone sufficient to get votes; political facts may be.” – Robert L. Guyer, Esq. Advocacy 101

26. Conducting meaningful meetings Tell a story Speak in their terms Be informal Advocacy 101

27. Conducting meaningful meetings Political issues? Visit the District office Pharmacy tour Advocacy 101

28. Why do I have to speak to a staffer? I want to talk to my Representative! Conducting meaningful meetings Advocacy 101

29. Remember… you are the expert The Face-to-Face Dress code? Advocacy 101

30. The Face-to-Face Dos and Don’ts - Do be respectful - Don’t claim power - Don’t assume they understand Advocacy 101

31. The Face-to-Face More Dos and Don’ts - Speak in language they understand - Don’t beat around the bush - Show appreciation Advocacy 101

32. What to do If you Disagree? and Subtle-dodges Advocacy 101

33. When the meeting is Over. State your case Importance Leave behind Thank you Advocacy 101

34. Keep the doors open Advocacy 101