3. The Liverpool Post is NOW a weekly bumper edition with more than 100 pages crammed with all our readers’ favourite Post writers and features to create a fantastic read and great value for money. Out every Thursday, The Post brand is synonymous with integrity, held in high esteem at the heart of The North West business community, authoritative and influential. NEW for 2012

4. Comprehensive coverage of the latest business news across the region. Intelligent debates and views from award winning journalists. As the region’s most influential business publication and a champion of industry in Merseyside, the Post has a continued commitment to quality and insightful journalism. The business section is crammed with news and views including: Double page spread dedicated to the city region’s key economic growth target areas, wealth management and investments, share news and tips, social enterprise, personal finance, commercial property, business tweets, beating austerity: entrepreneurial case studies. Readers will also be able to view the Business section online as a page-turner document. Business

5. 24 page pullout covering the best of the region’s cultural scene from theatre to exhibitions, classical music to dance as well as film reviews, book reviews, event listings and full 7 day TV lisitings. This supplement is specially designed for readers to pull out and keep to plan their entertainment time for the whole week ahead. The Post hits the shops every Thursday so it’s perfect timing to find the best places to take the family at the weekend. Culture, Arts & Entertainment

6. An essential guide for planning the weekend ahead. The Liverpool Post lifestyle section spans 14 pages including a centre spread for the region’s fashionistas. Jam - packed with content to suit all lifestyles including; food & drink, restaurant reviews, travel, antiques, health, society and education Lifestyle

7. Creative Campaigns

8. The Post coverage area spans a wide area across Merseyside including: AintreeHeswall Prescot BebingtonHoylakeRuncorn BirkenheadHuyton RobySkelmersdale BootleKirkbySouthport ChesterLitherlandUpton Chester RuralMaghullWallasey CrosbyMoretonWest Kirby Ellesmere PortNeston Widnes FormbyOrmskirk CirculationReadership 8,21715,506 Extensive coverage across Merseyside SOURCE: JICREG as at December 2011

9. The Liverpool Post reaches a loyal audience of affluent readers - with 66% of our readers classed as social grade ABC1 SOURCE: JICREG as at December 2011 Audience Demographics

10. Digital Award winning website Over 1.1 million avg. monthly page views Over 350,000 avg. monthly unique users 70% ABC1 Audience Behavioural targeting opportunities

11. Our online audience perfectly compliments our print audience by reaching an extremely affluent audience across all ages with 69% of users classed as social grade ABC1. By booking an advertising campaign in print and online, your advertisement has the opportunity to be seen over 770,000 times. SOURCE: JICREG as at December 2011 Online Demographics

12. Launching Thursday 19th January - The Liverpool Post is a bumper weekly metropolitan newspaper, with more than 100 pages crammed with all your favourite Post writers and features. Agenda-setting exclusive news coverage, bringing the inside track on the stories that matter from the corridors of power. Brilliant writing from your favourite Post columnists - like Phil Redmond, David Charters, Will Batchelor and Mark Lawrenson, and style guru Emma Johnson. In-depth analysis of the world of politics, regeneration, education and health, from our unrivalled specialist reporting team. Carrying a 156 year tradition od great independent journalism into an exciting new era. SOURCE: JICREG as at December 2011 THE LIVERPOOL POST