1. Copyright © 2010 Mark Logic Corporation. All rights reserved.1 Getting References Right - How Semantic Technology Helps Linking, Findability and Analysis Beverly Jamison, Senior Director, ITS Architecture and Publishing Solutions of APA Matt Turner, Principal Media Consultant, Mark Logic Corporation March 23 rd 2010 Unlock Content™

2. Copyright © 2010 Mark Logic Corporation. All rights reserved.2 Agenda Introduction References can be smart References can be made even smarter The anatomy of a reference (structure) The physiology of a reference helps make them smarter (creating semantics from that structure) The role of the smart repository Conclusion

3. Copyright © 2010 Mark Logic Corporation. All rights reserved.3 Agenda Introduction References are famous for Supporting an author’s claims Leading the reader to interesting new content Showing which authors this article’s author reads Having a significant error rate (See Journal of the American Medical Informatics AssociationVolume 12, Issue 2, March-April 2005, Pages 225-229, er 228… ) Journal of the American Medical Informatics AssociationVolume 12, Issue 2 Semantics in action References are packed with structure and information relative to their compact size and are a great place to apply technology Applying these technologies to references shows That semantics make references more useful A mix of intelligent tools and comparison against canonical resources gets the job done A smart repository for content ties it all together

4. Copyright © 2010 Mark Logic Corporation. All rights reserved.4 Agenda References can be smarter than they look on first glance They can help people find content related to the article, chapter, book, etc. being read They can help people locate desired subjects by searching them They are helpful for analysis They contain useful entities such as journals, books, authors, etc. Let’s take a quick look through http://psycnet.apa.orghttp://psycnet.apa.org

5. Copyright © 2010 Mark Logic Corporation. All rights reserved.5 Agenda References can be made even smarter They can be connected to sources with unique identifiers, with those unique identifiers usually connected to additional information and services They can be part of a more sophisticated network of linking They can be used to disambiguate the meaning of terms and provide better search results They can be used to disambiguate authors and correctly match authors with their publications http://markprod.apa.org:8025/citedrefs/journal-title-uidlink-analysis- and-statistics.xqy

6. Copyright © 2010 Mark Logic Corporation. All rights reserved.6 Agenda How we make them smarter You need to know the anatomy of a reference ref express + MarkLogic Authors, Dates, Locations (usually needs an associated network) Journal title / Book title / other container title, Article/chapter title,etc. http://mark-dev.apa.org:8431/citedrefs/nlm-citedrefs- analyzer.xqy?uid=200921421-005 http://pi-wf.apa.org/refXpress/Search.aspx Then you can work with the physiology of a reference Ref express phase II – using what we learned from the parsing to add intelligence Reference matching (ML XQuery, CrossRef, Medline) Canonicalizing, alphabetizing, and our beloved Em Dashes Reference correction (compare / correct) Reference analysis: http://markprod.apa.org:8025/citedrefs/analysis- and-statistics.xqyhttp://markprod.apa.org:8025/citedrefs/analysis- and-statistics.xqy You need to link it all together in a single repository

7. Copyright © 2010 Mark Logic Corporation. All rights reserved.7 Getting the most out of Semantics: XML Server as Smart Repository How can you get the most out of your semantic work? Use the right model Store as XML XML structure XML semantics Use the right tool XML Server as Smart Repository Understands XML structure Understands XML semantics Has the features to create information products Store, Search, Analyze and Deliver Has flexibility for agility To change and adapt as new semantics are added Can be the center of your semantic processes

8. Copyright © 2010 Mark Logic Corporation. All rights reserved.8 Syst Diagram Ref Express Delivery System Delivery System Journal Content 2 pass Analysis Integration Reference Matching Reference Matching External References End Users Business Users APA Smart Repository

9. Copyright © 2010 Mark Logic Corporation. All rights reserved.9 Smart Repository For APA Single, core repository for content Workflow around system – systems are built outward from repository Leverages structure Natively stored Agile and adaptive Enables semantic functionality – reference matching in Xquery Provides unique views of content Enables continuous improvement

10. Copyright © 2010 Mark Logic Corporation. All rights reserved.10 Smart References for APA Getting references right helps Users can find content they want... and find new information they didn’t know about APA leverage their content … and see the trends and big picture relationships A real example of semantics in action