1. Recap of Day II 22 March 2011 By Thailand Group

2. What we have learned yesterday Recap of Day I by Vietnam group. Presentation of Main Products of each province. ◦ KK: garment from cotton, souvenir from cocoon, Pla Chiang, etc. ◦ Myawadee: corn ◦ Mawlamyine: Rubber, Beans& Pulses, Betal nuts, Durian, Pamelo, cashew Nut ◦ Vietnam (Quang Tri) : Ground peanut ( salted peanut pdts, dried, powder-rolled, coconut milk mix, coffee-rolled peanut

3. ◦ Savannakhet : Sugar, Processed wood pdts, Seen savan (Savan Dried meat), Handicraft ◦ Phitsanulok : Buddha images, Dried banana, Mango, Rice, Rafting, OTOPs Special session Enhancing Provincial & Local CCIs & BAs Capacities in Trade and Investment Facilitation along East-West Economic Corridor

4. Target group: Staffs & Executives from CCIs, BAs, Trade Promotion Organizations (public & Private) 11 provinces of 4 countries along EWEC Survey done : 22 organizations Goal: Increase Trade & Investment on EWEC Outcome : Improved Capacity of CCI & Bas in targeted provinces in promoting intra, inter, and cross-border trade & investment

5. Enhancing Provincial & Local CCIs & BAs Capacities in Trade and Investment Facilitation along East-West Economic Corridor Outputs: ◦ Improved cooperation between CCIs/ BAs & provincial authorities in promoting trade and investment ◦ Capable CCIs key personnel ◦ Provincial business Profile and Trade & Investment Database are developed, maintained and utilized

6. EWEC Projects of MI Business Research and CCI Database System development Training on Trade and Investment Promotion Activities Structured Learning Visit Policy dialoque 2 year program

7. Business Research & CCI Database System Web site review & survey Trips : Jan-Feb 2011 Training : 21-25 Mar 2011 Data collection : April-May 2011 Training course @MI 23-27 may 2011 ◦ Implement training and practicum on Trade and Investment Promotion Program

8. Structured Learning Visit ◦ Savannakhet-Mukdahan: 27 June-2 July 2011 ◦ Measot-Myawaddy …..2012 Policy Dialoque ◦ EWEC Executive Seminar & Policy Dialoque : 7-9 Dec 2011 in Khon Kaen Focus on Company registered and member of CCIs/ Bas CCIs/BAs facilitate MI staffs to do Biz Research and maintain, update Database

9. Priority sector identification for provincial business profile – listing key information Steps towards the Right Product-Market matrix ◦ Identify HS Code of your commodities ◦ Trend Analysis of Exports of your HS code ◦ Do I have the comparative advantage ? ◦ Trend analysis of Major Export targets ◦ Who are my competitors in target markets ◦ Do I have the competitive advantage ? ◦ Checking on Trade Complementarily of target markets ◦ Decision Making tools in WTOS Era.

10. Geographical Identification : GI Make yourselves Unique by GI Register GI for 2% premium price from international market HW: find products in your province that have registered GI We should develop unique product characteristic and find consumer demands in order to make matching Thailand: www.ipthailand.go.th

11. What makes all the difference? Consumer Demand (Current & Past) Which market is accepting my product ? In which form are they accepting ? What niche does my product have? Seasonal variation amongst same products in EWEC

12. Summary Identification of commodities produced in respective province Define your product : quality, use, uniqueness What is the consumption pattern? How many SMEs in your province depending on this commodity? What is the foreign exchange earning from this sector?

13. Summary Major markets where they are exported In which commodity is your share in total imports in tarket destination high? In which commodity the consumption pattern in these countries shifting in favour of your commodities?

14. Where can I look for this information? Web based sources ◦ www.trademap.com www.trademap.com ◦ Other webs were Homework assignment Other sources : ◦ BAs, ◦ Library, ◦ SMEs member, ◦ Export promotion bodies, ◦ Local MSME co-operation

15. Trade terminologies No common language Lack of people with necessary language skill Lack of understand of terms to be used Goal ◦ Facilitate greater understanding ◦ Produce regional resource for training ◦ User friendly resource for wide distributed

16. Some terms we have learned FTA (0%) < PTA (1-49%) < MFN (50%) ◦ FTA : Free Trade Agreement ◦ PTA : Preferential Trade Agreement ◦ MFN : Most Favor Nations NTB : Non Tariff Barrier ◦ SPS : Sanitary & Phytosanitary measure ◦ TBT : Technical Barrier to Trade measure  Labelling requirement  Identification and marking  Certification & regulation  Root of origin  SA 8000