1. Muhammad Waqas Developing New Products for Global Markets Lecture 22

2. Muhammad Waqas Recap Introducing Products into Foreign Markets Developing a global product

3. Muhammad Waqas New Product Development Process for Global Markets The organisation of Head-Office sponsored research and development International lead markets and research and development The role of foreign subsidiaries in research and development Purchasing research and development from foreign countries

4. Muhammad Waqas New Product Development Process for Global Markets Importing as a source of new products Acquisitions as a route to new products Joint ventures for new product development Alliances for new product development

5. Muhammad Waqas Introducing New Products to Global Markets Concept tests Test marketing Timing of new product introductions

6. Muhammad Waqas Summary New product development processes for global markets Introducing new products to global markets