1. How to behave in an international environment Jan Bollen / j.w.bollen@saxion.nl Intercultural Competences

2. Agenda Competences, 3 levels Stereotypes Good wrong ? Gestures Onion model The cultural iceberg See 20% Judge 80%, useful skills Hofstede cultural dimensions Conclusion 2

3. Intercultural competence is … 3 … having the knowledge, skills, behaviour and attitudes to communicate effectively with cultures other than your own

4. 3 levels Mind, Skills and Heart 4 A Mind set Knowledge A Skill set Abilities A Heart set Attitudes

5. Stereotypes 5

6. Left Right, what is good 6 / 9 what is real 6

7. Gestures 1 7

8. Gestures 2 8

9. Opening a meeting 9

10. Onion model, peel off 10

11. The Cultural iceberg 11 Behaviour Language Dress Food Implicit assumptions Values Mindsets Attitudes

12. The Cultural iceberg 12

13. See 20 % Judge 80 % 13 Example: Curacao road What you see is a bad road 1 Liter Petrol € 1,00 (€ 1,70 NL) Average salary 0,5 ( 1,0 NL) Conclusion ???

14. Earring 14 At what age do girls get earring wholes in their ear? Age: Year / Week / Day 2 reasons Proud to have a GIRL Pain (less)

15. Useful skills 15

16. Hofstede Cultural dimensions 16

17. Power distance index 17 The Power Distance Index (PDI) is the cultural dimension who looks at how much a culture does or does not value hierarchical relationships and respect for authority

18. Power distance 18

19. Power distance 19

20. Individualism 20 Individualism is the cultural dimension who looks at how much a culture respects the rights of the individual versus those of the group (whether family or company).

21. Individualism 21

22. Individualism 22

23. Individualism - Collectivism 23

24. Individualism - Collectivism and Power distance 24

25. Masculinity 25 Masculinity is the intercultural dimensions who looks at the degree of MasculineFeminine aggressiveresponsive hard / roughsoft / gentle sequentialspatial one taskmulti tasking hide emotionsshow emotions not talkativevery talkative resultprocess forcefulloyal competitiveco-operation dominantfollower materialisticrelationship left brainright brain

26. Masculinity 26

27. Masculinity 27

28. Uncertainty Avoidance 28 Uncertainty avoidance is the cultural dimension what measures culture's preference for strict laws and regulations over double meaning and risk.

29. Uncertainty Avoidance 29

30. Uncertainty Avoidance 30

31. Long term orientation 31 Long-term versus short terms orientation cultural dimension deals with time horizon differences between societies. long-term orientation societies focus on the future, they follow cultural trends. short-term orientation, focus on immediate gratification and are money-orientated

32. Long term orientation 32

33. India Spain UK 33

34. Conclusions and Thank YOU 34