Presentation is loading. Please wait.

Presentation is loading. Please wait.

TM 3-1 Copyright © 1999 Addison Wesley Longman, Inc. Consumer Memory  Short-term memory  Long-term memory  The organization principle of long-term memory.

Published byCharity Ford Modified over 9 years ago

Similar presentations

Presentation on theme: "TM 3-1 Copyright © 1999 Addison Wesley Longman, Inc. Consumer Memory  Short-term memory  Long-term memory  The organization principle of long-term memory."— Presentation transcript:

1 TM 3-1 Copyright © 1999 Addison Wesley Longman, Inc. Consumer Memory  Short-term memory  Long-term memory  The organization principle of long-term memory  The encoding-specificity principle of long-term memory  The association principle of long-term memory  Implicit memory

2 TM 3-2 Copyright © 1999 Addison Wesley Longman, Inc. Human and Computer Memory Short Term Memory Long Term MemoryHard Disk Storage Random Access Memory RAM Recall for Thinking Retrieval for Processing Human Brain Personal Computer

3 TM 3-3 Copyright © 1999 Addison Wesley Longman, Inc. Human memory is best conceptualized as an information processing system

4 TM 3-4 Copyright © 1999 Addison Wesley Longman, Inc. Properties of long and short term memory

5 TM 3-5 Copyright © 1999 Addison Wesley Longman, Inc.

6 TM 3-6 Copyright © 1999 Addison Wesley Longman, Inc. Memory Performance Minerals Metals Stones Rare Common Alloys Precious Masonry gold aluminum steel diamond limestone silver copper brass ruby slate platinum lead pewter sapphire marble

7 TM 3-7 Copyright © 1999 Addison Wesley Longman, Inc. Memory Performance 100% 50% 0% Organized List Random List 1234

8 TM 3-8 Copyright © 1999 Addison Wesley Longman, Inc. The encoding-specificity principle wet retrieval context dry retrieval context Dry Encoding Context Wet Encoding Context 100% 0% Probability of retrieval

9 TM 3-9 Copyright © 1999 Addison Wesley Longman, Inc. Linking the concept of using office equipment and saving energy

10 TM 3-10 Copyright © 1999 Addison Wesley Longman, Inc. The association principle: The priming effect Perceived Expensiveness Judgments 5.11 5.92 6.03 6.55 5.28 4.93 5.65 5.17 Moderate Extreme Prime Ambiguous target Moderate Extreme Prime Unambiguous target Inexpensive prime Expensive prime

11 TM 3-11 Copyright © 1999 Addison Wesley Longman, Inc.

12 TM 3-12 Copyright © 1999 Addison Wesley Longman, Inc.

13 TM 3-13 Copyright © 1999 Addison Wesley Longman, Inc.

14 TM 3-14 Copyright © 1999 Addison Wesley Longman, Inc. McDonalds Worms

15 TM 3-15 Copyright © 1999 Addison Wesley Longman, Inc.

16 TM 3-16 Copyright © 1999 Addison Wesley Longman, Inc.

17 TM 3-17 Copyright © 1999 Addison Wesley Longman, Inc.

18 TM 3-18 Copyright © 1999 Addison Wesley Longman, Inc. The association principle: Associative inference Evaluations 6.11 6.50 10.36 10.25 Rumor Rumor plus Rumor plus No Rumor Alone Refutation Associative Control Interference

19 TM 3-19 Copyright © 1999 Addison Wesley Longman, Inc.

20 TM 3-20 Copyright © 1999 Addison Wesley Longman, Inc. Implicit Memory  Vicary -“Eat popcorn” “Drink Coke” 1/3000 of a second  Memory as a tool  Sebastian Weisdorf Proportion of Names Judged Famous Famous Nonfamous NewOldNew Full Attention.62.19.31 Divided Attention.49.27.17  Source Amnesia

21 TM 3-21 Copyright © 1999 Addison Wesley Longman, Inc. Implicit memory: Misinterpreting familiarity Proportions of names judged famous.19.31.27.17 Old Names New Names Full Attention Divided Attention

22 TM 3-22 Copyright © 1999 Addison Wesley Longman, Inc.

Download ppt "TM 3-1 Copyright © 1999 Addison Wesley Longman, Inc. Consumer Memory  Short-term memory  Long-term memory  The organization principle of long-term memory."

Similar presentations

The Awesome Magic of Learning and Memory Pleasure is the flower that passes; remembrance, the lasting perfume. Jean de Boufflers.

The Awesome Magic of Learning and Memory "Pleasure is the flower that passes; remembrance, the lasting perfume. " Jean de Boufflers.
Materials Feasibility for Laser Processing CO2 Laser(10.6 µm): Materials Feasibility 1. Organic Materials: Polymers (Plastics), Wood Based Products 2.

Materials Feasibility for Laser Processing CO2 Laser(10.6 µm): Materials Feasibility 1. Organic Materials: Polymers (Plastics), Wood Based Products 2.
INTRODUCTION TO METALS

INTRODUCTION TO METALS
Consumer Attitudes and Behaviors (2008) (c) Stowe Shoemaker, Ph.D. An Organizational Framework for the Study of Consumer Behavior Consumer Research Market.

Consumer Attitudes and Behaviors (2008) (c) Stowe Shoemaker, Ph.D. An Organizational Framework for the Study of Consumer Behavior Consumer Research Market.
Recording & Learning Vocabulary Chris Snuggs Thursday, 06 January 2011 to forget words you thought you'd learned? Basic questions to ask yourself ….. Do.

Recording & Learning Vocabulary Chris Snuggs Thursday, 06 January 2011 to forget words you thought you'd learned? Basic questions to ask yourself ….. Do.
STATISTICS ELEMENTARY MARIO F. TRIOLA

STATISTICS ELEMENTARY MARIO F. TRIOLA
ALLOYs BY: DAN BUCHHOLZ. What is an Alloy? An alloy is a solid combination of atoms of two or more metals.

ALLOYs BY: DAN BUCHHOLZ. What is an Alloy? An alloy is a solid combination of atoms of two or more metals.
1 California State University, Los Angeles College of Business and Economics - Advisement Center.

1 California State University, Los Angeles College of Business and Economics - Advisement Center.
Consumer Behavior BA 492 Winter 2007 Learning and Memory.

Consumer Behavior BA 492 Winter 2007 Learning and Memory.
 How are memories important?  How do memory systems work?  How can you improve your memory?

 How are memories important?  How do memory systems work?  How can you improve your memory?
Memory Chapter 6.

Memory Chapter 6.
Professor S.J. Grant Spring 2007 Overview: Marketing and Consumers BUYER BEHAVIOR, MARKETING 3250.

Professor S.J. Grant Spring 2007 Overview: Marketing and Consumers BUYER BEHAVIOR, MARKETING 3250.
Chapter 6 Cognitive Psychology, 2 nd Ed.. Types of Long-Term Memory Declarative memory refers to knowledge of events, facts, and concepts (knowing what).

Chapter 6 Cognitive Psychology, 2 nd Ed.. Types of Long-Term Memory Declarative memory refers to knowledge of events, facts, and concepts (knowing what).
1 How Do We Learn and Remember? Some Basic Principles from Psychology and Cognitive Neuroscience.

1 How Do We Learn and Remember? Some Basic Principles from Psychology and Cognitive Neuroscience.
Precious & Semi-Precious Metals Lesson objective – to be able to identify common metals and understand the different properties and uses of metal based.

Precious & Semi-Precious Metals Lesson objective – to be able to identify common metals and understand the different properties and uses of metal based.
Fundamentals of Cognitive Psychology

Fundamentals of Cognitive Psychology
Memory AP Psychology. Memory  Can you remember your first memory? Why do you think you can remember certain events in your life over others?

Memory AP Psychology. Memory  Can you remember your first memory? Why do you think you can remember certain events in your life over others?
Using Mineral Resources (pages 80–85) Using Mineral Resources (pages 80–85)

Using Mineral Resources (pages 80–85) Using Mineral Resources (pages 80–85)
Chapter 6: Memory Copyright © The McGraw-Hill Companies, Inc. Permission required for reproduction or display.

Chapter 6: Memory Copyright © The McGraw-Hill Companies, Inc. Permission required for reproduction or display.
Strategies for Improving Memory Mnemonics. Examiners often complain that students choose any random strategy when asked in exams. Some strategies are.

Strategies for Improving Memory Mnemonics. Examiners often complain that students choose any random strategy when asked in exams. Some strategies are.

Similar presentations

Ads by Google