1. RETAILING / ˈ ri ːˌ te ɪ l ɪ ŋ/ Definition: the business of selling products to the general public= prodavati (na malo)

3. Listen to the recording and write down the key words related to retailing retailing retailers shops stores outlets retail chains shopping centres US malls hypermarkets superstores retail park department stores prodavanje trgovac/ trgovkinja, kompanija prodavnica prodavnica (+large) prodajno mesto prodajni lanci tržni centar robna kuća određene vrste proizvoda, motorcycle superstore prodajni park, više većih prodavnica robne kuće

4. What a customer wants… 1.CONVENIENCE STORE = A SMALL SHOP, OPENED LONG HOURS 2.DEEP DISCOUNTER = A SUPERMARKET WITH VERY LOW PRICES

5. Guess: what does “retail therapy” mean? “terapija kupovinom” American expression improving your mood by shopping

6. Retail Price Index (RPI) The official CONSUMER PRICE INDEX in Britain In Serbian “indeks cena na malo” The cost of basket for goods and services

7. Also… Wholesale = selling goods in large quantities, veleprodaja Cash & carry= sells goods on discounts but one needs to pay cash and carry the goods away by himself/ herself Which one do you prefer? Why? Shopping center or Outlets?

8. Pre-Listening: Look at these company's products. Which ones do you find the most/ the least attractive? THE BODY SHOP cosmetics company retailing make-up, body lotions etc. NEXT fashion company, retailing clothes, home accessories Virgin records, British record label HABITAT decorative accessories

9. Listening Which of the companies: 1.have been SUCCESSFUL in the US? 2.have had TO MODIFY their US operations? 3.have ABANDONED the US market? Answers: 1.The Virgin Group (= have very profitable business) 2.The Body Shop (join up with US operations) 3.Next, Habitat (withdrew from the US market = povukli su se sa US tržišta)

10. What happened to these UK companies? didn’t take into account the different tastes didn’t adapt to the big US malls underestimated the competition, US retailers= strong competition/ competitors chose the wrong places to open their stores Some useful words: MERCHANDISE / ˈ mərchəndaīz/, = formal way to say GOODS for sale = simply, roba BARGAIN HUNTERS= customers who look for something that is cheaper, on discount, on sale IT'S MINE!!! BARGAIN HUNTERS AT ONE SHOPPING MALL

11. It's time for new vocabulary! sales pitch to repair to do something up unusual, unconventional quirky (informal) nontraditional alternative what salespeople say to persuade you to buy something

12. More vocabulary… stock deal surplus secure control market model order to achieve something (e.g. a success) + an effort the business of buying/ selling goods a request by a customer for goods/ services a particular type/ design of a vehicle or machine more than necessary supply of things that a shop has for sale an agreement in business an action taken to make sure that something doesn’t increase too much

13. Niche, discount, suppliers niche [read as: ni ːʃ or n ɪ t ʃ ] discount supplier(s) A reduction of the cost of goods and services in relation to the normal cost A market for a product, perhaps an unusual one, that does not have many buyers, but makes good profit for companies who sell it A person/ company that supplies goods = dobavljač Reebok is trying to increase market share by selling its shoes at discount prices. market niche or niche marketing TOYOTA PRIUS, AN ENVIRONMENTALLY FRIENDLY HYBRID CAR AND AN EXAMPLE OF A PRODUCT NICHE.

14. Compound nouns: Mass Distribution Special Leading Customer Duty Profit Sales Purchasing consumer offer name system market power goods service margin figures free

15. a quick reference on purchasing power= kupovna moć In 1938, 50 dinars had greater purchasing power than today those were the times…

16. What do we make & what do we do? make creating, constructing with nouns denoting sounds (noise, rumor) with nouns related to travel (a visit, a long journey, itinerary) What is itinerary? PLEASE, DO REMEMBER: A PLAN OF A JOURNEY INCLUDING THE PLACES YOU WILL VISIT/ ROUTE

17. When do we use do? to talk about activities without mentioning exactly what they are: What is she doing? when we do something, a work, a task: Have you done your homework yet? doing business= poslovanje with the, some+ ing, for repeated activities: Could you do some photocopying for me please? We need someone to do the researching.

18. MAKE OR DO? A COMPLAINT NOTHING AN EXAM A MISTAKE A SUGGESTION A SPEECH A LOSS A TRIP A DECISION YOUR BEST RESEARCH PLANS THE TYPING MONEY JOB GOOD MAKE DO MAKE DO MAKE DO MAKE DO