1. Growing the success of Irish food & horticulture AIDAN COTTER CHIEF EXECUTIVE BORD BIA 28 JANUARY 2009 Growing the success of Irish food & horticulture Maeve Desmond Social Media & Bord Bia

2. Growing the success of Irish food & horticulture Is Social a Fad? http://www.youtube.com/watch?v=BJDw143SbB8 Street Food NYC Style http://www.youtube.com/watch?v=h3mB1dFmoJ8

3. Growing the success of Irish food & horticulture Social Stats 2.2m people in Ireland use the internet – 6.9bn worldwide! 2m Facebook users in Ireland – 1bn worldwide! 2011 saw ad spend online surpass offline (UK) – this is coming for Ireland! You Tube receives 400m+ views each month – 2 nd largest search after Google!

4. Growing the success of Irish food & horticulture Social Media Menu for Bord Bia Twitter Facebook Food Bloggers Pix.ie You Tube http://www.youtube.com/bordbia

5. Growing the success of Irish food & horticulture Bord Bia Style Grab attention Keep engaged Build a community – listen! Inexpensive but time intensive Shareable content

6. Growing the success of Irish food & horticulture Twitter

7. Growing the success of Irish food & horticulture Facebook

8. Growing the success of Irish food & horticulture Facebook

9. Growing the success of Irish food & horticulture Facebook

10. Growing the success of Irish food & horticulture

11. Food Bloggers

12. Growing the success of Irish food & horticulture Pix.ie

13. Growing the success of Irish food & horticulture YouTube.com/BordBia

14. Growing the success of Irish food & horticulture QR Codes

15. Growing the success of Irish food & horticulture Benefits for Bord Bia Communication Connection Ambassadors Information sharing Networking (media) Awareness