1. Growing the success of Irish food & horticulture AIDAN COTTER CHIEF EXECUTIVE BORD BIA 28 JANUARY 2009 Growing the success of Irish food & horticulture Maeve Desmond Social Media @BordBia

2. Growing the success of Irish food & horticulture Is Social a Fad? https://www.youtube.com/watch?v=QUCfFcchw1w Street Food NYC Style http://www.youtube.com/watch?v=h3mB1dFmoJ8

3. Growing the success of Irish food & horticulture Consider..... New media landscape Changes in communications Consumer empowerment via social

4. Growing the success of Irish food & horticulture Why Social Infinite opportunities Building brand awareness Promote company offerings Free channels – content sharing Crowd sourcing Direct engagement

5. Growing the success of Irish food & horticulture Social Media Menu for Bord Bia Twitter Facebook Food Bloggers Pix.ie You Tube – youtube.com/bordbia LinkedIn

6. Growing the success of Irish food & horticulture Social Stats 2.2m people in Ireland use the internet – 6.9bn worldwide! 2m+ Facebook users in Ireland – 1bn worldwide! 1 million websites are now integrated with Facebook 34%of marketers have generated leads on Twitter! You Tube receives 400m+ views each month – 2 nd largest search after Google!

7. Growing the success of Irish food & horticulture Bord Bia Style Conversational Keep engaged Build a community – listen! Inexpensive - time intensive Shareable content

8. Growing the success of Irish food & horticulture

12. Website Newspapers E-zineBloomFacebookYou TubeTwitterRTE.ieBroadcast

13. Growing the success of Irish food & horticulture Bord Bia's social media platforms (Facebook, Twitter, You Tube, Linked In etc.) were created for the purpose of allowing our clients, followers and other interested parties to network and engage in discussions on topics relevant to the Irish food, drink and horticulture industries. The platforms were not created to allow companies to advertise products or services for commercial gain. Individuals may post discussions on events, job opportunities or products within the framework of generating discussion on the forum; however frequent off-topic posts, or posts that are designed to generate commercial gain rather than discussion, will be deleted at the direction of Bord Bia’s Social Media platform administrators. We appreciate your co-operation.

14. Growing the success of Irish food & horticulture

19. Benefits Communication Connection Ambassadors Information sharing Networking Awareness – online WOM!

20. Growing the success of Irish food & horticulture Disadvantages Investment Time Negative Comments Response Time

21. Growing the success of Irish food & horticulture Irish Food Social Examples www.harrys.ie www.jameswhelanbutchers.com www.italianfoodies.ie www.countrychoice.ie

22. Growing the success of Irish food & horticulture

25. Go Raibh Maith Agat - Thank you! Questions – comments - reach out: Maeve.desmond@bordbia.ie Tweet me @Bordbia @Maevejoanna www.facebook.com/bordbia