1. «ЦВЕТЫ/FLOWERS» XXII INTERNATIONAL EXHIBITION OF FLOWERS, PLANTS, EQUIPMENT AND MATERIALS FOR ORNAMENTAL GARDENING AND FLOWER BUSINESS 26-28 OF AUGUST 2015 Moscow, VDNH, Pavilion 75 www.flowers-expo.com Moscow, VDNH, 26-28 of August 2015

2. Globally recognized brand International exhibition «ЦВЕТЫ/Flowers» - one of the largest floral events for the product promotion, presentation of new products and searching for new business partners in Russia. Exhibition «ЦВЕТЫ/Flowers» won many international awards as an exhibition that meets international standards and requirements. : UFI – The Global Association of the Exhibition Industry. RUEF – Russian Union of Exhibitions and Fairs, The Chamber of Commerce and Industry of the Russian Federation. International exhibition «ЦВЕТЫ/Flowers» - traditional meeting place for representatives of flower industry, specialists of floriculture and horticulture and landscape designers all over the world. A place that demonstrates new trends, innovative technologies and creative ideas. Floral business representatives choose exhibition «Цветы/Flowers» as effective business platform for meetings with colleagues, searching for strategic partners and expansion of markets for their products and services. www.flowers-expo.comMoscow, VDNH, 26-28 of August 2015

3. Quality resource for successful business International exhibition «Цветы/Flowers» - authoritative B2B project which combines long history with modern exhibition technologies. We created the most favorable conditions for demonstrating your production and achieving positive commercial outcome of participation in exhibition. Dynamics of international exhibition «Цветы/Flowers» reflects high interest to this event from Russian and foreign companies. More than 65% of exhibition space were immediately booked by last year exhibitors. www.flowers-expo.comMoscow, VDNH, 26-28 of August 2015

4. Subjects of the exhibition Cut and potted flowers; Ornamental and fruit trees; Flower seeds, bulbs, tubers and planting materials; Equipment and materials for floriculture and ornamental gardening, tools for professionals and floriculture fans; Ceramic, plastic, metal products; Accessories for flower arranging and floristic; Dried up and artificial flowers and plants; Equipment and packages to transport and sell flowers; Small architectural forms; Materials and equipment for the landscaping design; Greenhouses, winter gardens; Soils, composts, fertilizers, plants protection means; Melioration; Specialized literature. www.flowers-expo.comMoscow, VDNH, 26-28 of August 2015

5. Exhibition statistics Exhibitors: 400 participants from 30 countries Russian companies - 258 Foreign companies -142 Including leaders of flower production and decorative plants such as Columbia, Ecuador, Ethiopia, Kenya, Holland, Germany, Denmark, Italy, France, Poland. Russian exhibitors were presented by companies from 30 regions of Russia. Visitors: 15 000 unique visitors More than 20 000 visits 80% of visitors are industry professionals - florists, landscape designers and architects, nursery owners, flower industry representatives. www.flowers-expo.comMoscow, VDNH, 26-28 of August 2015

6. Visitors Professional interests: Nursery products – decorative and fruit trees - 34% Cut and pottery flowers – 16% Floristic and design – 34% Searching for clients to sell their own production – 9% Equipment and technologies for horticulture and gardening– 7% More than 39% of visitors - CEOs, making decisions about supplies and delivery. 25% of visitors – top managers that influence on making decisions about supply and delivery. www.flowers-expo.comMoscow, VDNH, 26-28 of August 2015

7. Place VDNH – multifunctional exhibition, historical, cultural, architectural and landscape complex, well known in Russia and abroad. Advantageous location of VDNH, close to Moscow city center, with developed city infrastructure and good transport availability, gives an opportunity to hold different format and scale exhibitions with maximum efficiency for both organizers and participants. Pavilion № 75 One of the best VDNH pavilions build in accordance with all modern exhibition standards. Exhibition space – nearly 53000 sq.m., congress center for 800 seats, 3 lection halls with capacity up to 100 people and 5 meeting rooms, 68 sq. m. each. Spacious exhibition area, transformable halls with ceilings up to 7 meters high and maximum load on the floor up to 5 tons per sq. m., original and functional architecture, Wi-Fi, modern telecommunication systems. www.flowers-expo.comMoscow, VDNH, 26-28 of August 2015

8. Business program Events for industry professionals: Conferences Round tables Lectures Seminars Presentations Master-classes Annual professional contests: Contest «Best exposition design» Contest «Novelty» Contest «The Best Innovative Solution in the field of engineering and material support production and sales of flower » Contest «Production quality» International competition for Russian florists www.flowers-expo.comMoscow, VDNH, 26-28 of August 2015

9. Flower shows Exhibition «Цветы/Flowers» - largest platform for flower shows of the most famous florists from Germany, Belgium, France, Spain, Korea, Taiwan, Moldavia, Lithuania, Byelorussia and Russia. Colorful show by famous in Russia and abroad master of floristry Vyacheslav Rosca. www.flowers-expo.comMoscow, VDNH, 26-28 of August 2015

10. Flower shows Floristic show from ROSCA flower studio Vyacheslav Rosca, famous florist, member of Russian National Guild of Florists, winner of floristic national and international competitions. www.flowers-expo.comMoscow, VDNH, 26-28 of August 2015

11. Advertising campaign Advertising in 49 printed media, distributed in Russia, Ukraine, Byelorussia, Kazakhstan, Holland, Spain, Poland, Germany, Taiwan, Columbia, Ecuador. Promoting exhibition «Цветы/Flowers» on leading international industry events in Russia and abroad. Advertising in industry Media, on popular TV channels. Outdoor advertising in Moscow. Internet search engine advertising. Internet advertising on industry websites, forums, portals, in social networks. Sending e-mails about exhibition to 25000 industry professionals. Distributing 3000 informational brochures and 80000 invitations. Оn-line visitors registration and system of advanced business appointments. www.flowers-expo.comMoscow, VDNH, 26-28 of August 2015

12. Patronage: Moscow Government Russian Ministry of Agriculture The Chamber of Commerce and Industry of the Russian Federation Partners: Association of Russian Florists General information partner: «Цветы» magazine www.flowers-expo.comMoscow, VDNH, 26-28 of August 2015

13. Contacts: Director of the exhibition Balbashova Olga Tel: +7 (495) 544-38-20 E-mail: olga@mvcvVc.comolga@mvcvVc.com Senior manager for Russian exhibitors Valova Irina Tel: +7 (495) 544-38-23 E-mail: valova@mvcvVc.comvalova@mvcvVc.com www.flowers-expo.comMoscow, VDNH, 26-28 of August 2015 Organizer: JSC “VDNH” Official website: www.flowers-expo.com

14. See you on exhibition «ЦВЕТЫ/FLOWERS -2015»! www.flowers-expo.comMoscow, VDNH, 26-28 of August 2015