1. The Demography of NZ Agribusiness Adventures in unmapped territories.. Frank Scrimgeour Professor and Dean WAIKATO MANAGEMENT SCHOOL NIDEA Launch Symposium November 24 th 2010

2. “Objective 2: Human capabilities are developed in all aspects of the farm system to achieve, personal, professional and industry goals” “On average, hired farm workers are younger, less educated, more likely to be foreign born, less likely to speak English and less likely to be citizens” The landscape

3. Consumer demography – Changing ages and incomes – Changing locations and lifestyles Human capital in the farm sector: Agricultural leadership and farm/orchard labour – Ongoing contraction in the number of enterprises Human capital in the processing sector – The significance of ethnicity and culture Some of the big issues

4. Seasonality in Agriculture Agriculture, Forestry, & Fishing: Total Filled Jobs Source: Statistics New Zealand

5. Evidence about seasonality (Source Timmins) Kiwifruit Perm.Seas.CasualOver. Jobs14.815.060.49.7 Employ41.311.941.35.5 Wkers18.514.065.911.9 Total Horticulture Perm.Seas.CasualOver. Jobs18.113.257.910.8 Employ48.19.936.25.8 Wkers24.513.061.710.7 Tenure1 mth 2-3 mth 4-6 mth 7-9 mth Veges28.725.913.25.8 A&P38.234.913.63.0 Nurs18.922.315.06.8 Kiwi36.533.111.64.8 Citrus50.331.38.02.6

6. Migration and Recognised Seasonal Employees Nation2007/082008/9 Kiribati4541 Samoa5691234 Tonga6101361 Tuvalu9948 Vanuatu10672523 Total kick start 23905207 Other nations4921950 Total28827157 Issue – Expectations – Selection – Pastoral care – Competency – Etc. Sources Source: Department of Labour

7. There is a declining proportion of dairy farm workers with the potential to become sharemilkers or significant managers Immigrant workers are crucial to the ongoing success of NZ horticulture NZ food marketers have paid insufficient attention to global consumer demographics Meat and dairy industry HRM pays insufficient attention to culture Some General Hypotheses

8. 8 Thank you scrim@waikato.ac.nz www.waikato.ac.nz/nidea