1. University of California, Davis University of California Cooperative Extension Loren Oki, Ph.D. CE Specialist, Landscape Horticulture

2. Organization background University of California Agricultural and Natural Resources (UC ANR) UC ANR is a statewide network of University of California researchers and educators dedicated to the creation, development and application of knowledge in agricultural, natural and human resources. The Specialist in Cooperative Extension is generally expected to keep campus and county colleagues and clientele apprised of emerging issues and research findings and directions, work with them to develop applications of research knowledge to specific problems, and provide education leadership and technical information support for county staff/clientele. DWR Water Use and Efficiency CLCA, CANGC, UC Master Gardeners, UC IPM, SWRCB, DPR, CDFA

3. Organization’s Approach to landscape water conservation UC ANR people, programs, and science-based solutions bridge conflicting interests by bringing new knowledge, targeted research, and local education to complex problems and by preparing common ground for informed and responsible decisions. Industry Retail garden centers Production nurseries Landscape professionals Cities, counties, agencies Public Master Gardeners & general public

4. Conservation communication to your membership and affected stakeholders Irrigation Management Presentations 2014 33 total to 1500+ attendees Master Gardener & Garden Enthusiast Presentations 15 Water management presentations to 738 participants Landscape Industry Presentations 13 presentations to 600 attendees 14 6 Ways to Survive the Drought workshops in CA to 1600+ participants Production Nursery Presentations 5 Irrigation Management Efficiency workshops to 188 participants

5. Current challenges to achieve conservation goals and objectives Number of UC CE staff is shrinking although demand for expertise continues to rise In environmental horticulture Landscape and Turf Nursery and Floriculture Related fields Irrigation technology Educating the public adequately to generate impact is difficult Levels of understanding Motivation

6. Current challenges to achieve conservation goals and objectives UC Master Gardener Survey Explaining and teaching clients about managing landscape irrigation is: 212 responses 6.6% 53.3% 36.3% 3.8% 93.4%

7. Current challenges to achieve conservation goals and objectives Tell us about explaining and teaching clients about programming irrigation controllers. It is: 209 responses 4.3% 18.7% 42.1% 34.9% 95.7%

8. Anticipated challenges to achieve conservation goals and objectives Irrigating landscapes is EASY to do Properly managing landscape irrigation is EXTREMELY difficult

9. Anticipated challenges to achieve conservation goals and objectives Managing irrigation with precision is difficult due to variations in: Soil type Plant mixtures Regional climates Irrigation systems: controllers, delivery methods Topography Supply capacity and pressure Wide range of knowledge and abilities among professional irrigation managers and the public Motivations to conserve Inability to measure landscape water use

10. Conservation practices you recommend to the ITP Consistent enforcement of water conservation mandates Promote obtaining water conservation expertise Certification programs Provide more outreach and education By groups to customize information and message Professional landscape managers- public agency and commercial Growers Retail nursery staff and g arden enthusiasts and General public