1. Mind in Mind

2. WE PERCEIVE WHAT WE EXPECT Chapter 1

3. Perception Bev Doolittle https://www.artifactsgallery.com/art.asp?!=A&ID=612 Optical illusions http://www.thedesignwork.com/65-amazing-optical- illusion-pictures/#tab-comm

4. Layout matters Next Back Next Back NextBack Next Back

5. Consistency matters Submit

6. Context matters Fold napkins. Polish silverware. Wash dishes. French napkins. Polish silverware. German dishes.

7. Goals matter Does UW offer a degree in African Studies?

9. Goals matter Do they also have a degree in Architecture?

10. Cocktail party effect

11. What’s different for children?

12. OUR VISION IS OPTIMIZED TO SEE STRUCTURE Chapter 2

13. Proximity Which stars are grouped?

14. Similarity Which smileys are grouped?

15. Closure

16. Symmetry What different ways might this be interpreted?

17. Figure/Ground

18. More figure/ground http://www.worldofescher.com/gallery/

19. Common fate Click and drag multiple folders