1. “Soccer isn’t a game, but an enduring passion.” Thabo Mbeki, South African President The Design Conspiracy: Although we normally hate transitions these ones are used well. Nice picture. Good quote. The Design Conspiracy: Although we normally hate transitions these ones are used well. Nice picture. Good quote.

2. It is played in more than 200 countries by over 240 million people of all races, religions and walks of life. All that is needed is one ball. The Design Conspiracy: Brilliant. Rams home the fact that the world cup is not just about overpaid prima donna’s. Brings diversity into the frame in an elegant, succinct way. Great imagery. All this and we really like the words too. “One ball” that’s clever. The Design Conspiracy: Brilliant. Rams home the fact that the world cup is not just about overpaid prima donna’s. Brings diversity into the frame in an elegant, succinct way. Great imagery. All this and we really like the words too. “One ball” that’s clever.

3. “It has been a source inspiration for those living in the poorest of circumstances.”

4. “It’s all about hope. Hope of a better world, hope that you will be able to give people's lives a purpose.”

5. 2010 FIFA World Cup needs to be a source of passion, inspiration and hope. It should also…. The Design Conspiracy: Great photo. Makes you want to be there. This presentation is really well designed.

6. Look alive.

7. Sound alive.

8. Feel alive.

9. Smell alive.

10. Taste alive. The Design Conspiracy: This is cheesey but we’ll forgive you because the stuff before was so good. It’s a bit obvious though and probably could have been one slide. The Design Conspiracy: This is cheesey but we’ll forgive you because the stuff before was so good. It’s a bit obvious though and probably could have been one slide.

11. 1. Create a mood that encapsulates passion, inspiration, hope and vibrancy. 2. Create a sense of national purpose that will bring together a divided nation and promote dignity and pride to South Africa. 3. Stay true to the FIFA vision: “Develop the game, touch the world, build a better future.” In the end we will The Design Conspiracy: Great. We like positivity of “in the end we will”. It’s very clear what kind of thing you’re after and you made clever, interesting links between SA and football. A few more detailed requirements and a few less ‘senses’ pictures would have been good. The Design Conspiracy: Great. We like positivity of “in the end we will”. It’s very clear what kind of thing you’re after and you made clever, interesting links between SA and football. A few more detailed requirements and a few less ‘senses’ pictures would have been good.