2. http://attitudes4innovation.com/john-d- rockefellers-7-greatest-success-quotes/

3. Some quotes: “If you want to succeed you should strike out on new paths, rather than travel the worn paths of accepted success.” http://attitudes4innovation.com/john-d- rockefellers-7-greatest-success-quotes/

4. What do you think this means? http://attitudes4innovation.com/john-d- rockefellers-7-greatest-success-quotes/ Most people choose to follow others. It might help you get what you want, but there might be more people going the same way. If you want to succeed you need to find your own path.

5. “Don’t be afraid to give up the good to go for the great.” http://attitudes4innovation.com/john-d- rockefellers-7-greatest-success-quotes/

6. What do you think this means? http://attitudes4innovation.com/john-d- rockefellers-7-greatest-success-quotes/ Sometimes we have something good and we are happy with it. But every once in a while we should look around and see if we can change it for something better.

7. “I always tried to turn every disaster into an opportunity.” http://attitudes4innovation.com/john-d- rockefellers-7-greatest-success-quotes/

8. What do you think this means? http://attitudes4innovation.com/john-d- rockefellers-7-greatest-success-quotes/ When there is disaster you shouldn’t cry. It happened already. Take a look around and see if there is any opportunity around.

9. “Good leadership consists of showing average people how to do the work of superior people.” http://attitudes4innovation.com/john-d- rockefellers-7-greatest-success-quotes/

10. What do you think this means? http://attitudes4innovation.com/john-d- rockefellers-7-greatest-success-quotes/ For example, if you have a company, you should not sit on a chair and order people around. Instead you should show the average people how to do the work of superior people. If you do that, they will be inspired and more motivated to work.

11. Rockefeller bought most of the refineries in Cleveland Used horizontal integration: Corporation produced and used its own tank cars, pipelines and wooden barrels. /

12. Rockefeller lowered prices Told customers they could not deal with other companies Railroads gave him rebates on his shipping costs /

13. Formed a trust in 1882. Shareholders in other oil companies traded their stock for Standard Oil stock. This made Standard Oil a monopoly.

14. Standard Oil was often portrayed as a “monopoly monster,” with its arms reaching out to control government and suppliers. Why do you think Standard oil is shown as an octopus?

15. Andrew Carnegie J. Pierpont (JP) Morgan

16. Bessemer process open hearth process

17. Left the Pennsylvania Railroad to invest in the iron and steel industry Built a Bessemer process plant near Pittsburgh, PA. Pennsylvania Railroad becomes his biggest customer

18. Dominated the steel industry through vertical integration Bought companies that provided goods and services he needed.