1. A 21ST CENTURY SOLUTION TO A DECADES-OLD PROBLEM 1

2. Webinar Outline 1.What’s happening? 2. The ARM method 3. Difficult questions 4. Stepping Up

3. A 21ST CENTURY SOLUTION TO A DECADES-OLD PROBLEM The ARM Method

4. A 21ST CENTURY SOLUTION TO A DECADES-OLD PROBLEM ARM Address: Brief, honest and compassionate response Reframe: Go on the offensive by controlling agenda Message: Constructively reinforce a key message

5. A 21ST CENTURY SOLUTION TO A DECADES-OLD PROBLEM Address Re-Frame Message I know I should. But, you need to understand why I cannot do it. You are asking too much of me; I’m only 12 years old. You are too demanding and you must stop imposing your values on me. You are not practicing your violin! I have to be my own person.

6. A 21ST CENTURY SOLUTION TO A DECADES-OLD PROBLEM Note Not a numbers game Combatant / civilian casualty ratio What is proportionate force?

7. A 21ST CENTURY SOLUTION TO A DECADES-OLD PROBLEM Difficult Questions

8. A 21ST CENTURY SOLUTION TO A DECADES-OLD PROBLEM “ARM” this… “Israel uses disproportionate force” Israel deliberately targets civilians

9. A 21ST CENTURY SOLUTION TO A DECADES-OLD PROBLEM Israel uses disproportionate force A: Israel – like all other states - has the right, the duty and obligation to protect its citizens as guaranteed by Article 51 of the UN charter. According to international norms, Israel is permitted to use necessary and appropriate force to defeat the threat, and is not obligated to adjust its capabilities to those of Hamas. R: But if you’re interested in disproportionate use of force, Israel’s legitimate use of force against military targets stands in stark contrast to Hamas’ deliberate targeting of civilian areas and use of civilians as human shields. In the recent conflict, Hamas and other terrorist groups have indiscriminately fired over 2500 rockets at Israel, putting over 50% of Israel’s population under threat. These actions are unethical, immoral and constitute a violation of international law. M: No country can tolerate the indiscriminate targeting of its civilians. Israel’s use of force is a legitimate act of self-defense to protect its citizens.

10. A 21ST CENTURY SOLUTION TO A DECADES-OLD PROBLEM Israel deliberately targeted civilians – men, women and children in Gaza A: This is completely incorrect. Israel targeted Hamas infrastructure and terrorists while going to great lengths to avoid civilian casualties. R: Many of these casualties were a direct result of Hamas using civilians as human shields. By transforming private homes and public institutions such as mosques, schools, and even hospitals into bases of operation, Hamas placed the Palestinian citizens in harm’s way and effectively took the civilians of Gaza hostage. At the same time, Hamas directed its rockets at Israeli cities in an attempt to maximize Israeli civilian casualties. Close to a million Israeli citizens are under constant threat of Hamas rockets and mortar shells. Since the disengagement from Gaza in 2005, Palestinian terrorists have indiscriminately fired thousands of rockets and mortar shells at Israeli men, women and children. M: M: It is Hamas that targets civilians. To achieve peace, the international community must hold Hamas accountable for its extremist ideology and commitment to terrorism.

11. A 21ST CENTURY SOLUTION TO A DECADES-OLD PROBLEM http://www.stepupforisrael.com/

12. A 21ST CENTURY SOLUTION TO A DECADES-OLD PROBLEM https://www.facebook.com/StraighttotheSou th