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Curitiba 20.11.2012 is sustainable social innovation generating a new aesthetic paradigm? Ezio Manzini, DESIS Network emerging qualities.

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Presentation on theme: "Curitiba 20.11.2012 is sustainable social innovation generating a new aesthetic paradigm? Ezio Manzini, DESIS Network emerging qualities."— Presentation transcript:

1 Curitiba 20.11.2012 is sustainable social innovation generating a new aesthetic paradigm? Ezio Manzini, DESIS Network emerging qualities

2 social innovation ideas that work in solving social problems, and do it in socially relevant ways

3 2012 ? where are we now?

4 Community-supported agriculture, Bejing hundreds of thousands of people, groups, organisations, facing difficult problems, are experimenting original solutions

5 new media are reshaping the range of possibilities: unprecedented forms of organization become possible

6 Social Innovation Europe, March 2011 new political awareness: politics look with a new interest to social innovation

7 the economic crisis is hitting harder changing people’s motivations and expectations: diffuse practices of alternative economies are emerging

8 NYC, Hurricane Sandy, 30 October 2012 catastrophic events, becoming more and more frequent, make everybody aware of the socio-technical systems fragility

9 30 October 2012 Black New York the old world is fragile 2012

10 “Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing.” World Social Forum, 2003. a new world is appearing Arundhati Roy 2003

11 “Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing.” World Social Forum, 2003. a new world is appearing Arundhati Roy 2012 today, November 2012, we can hear much more than a breathing

12 cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community- supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators facing daily problems people invent viable solutions they are active and collaborative people social innovation

13 design for/with collaborative people considering people-as-asset

14 collaborative housing. collaborative residents Cohousing community, Berlin co-housing

15 social innovation “New ideas that work in meeting social goals” The Young Foundation, 2006 collaborative housing. collaborative neighbors neighborhood parties

16 New York City community gardens collaborative housing. citizen-gardeners

17 Lower East Side, New York circles of care collaborative housing. mutual helpers

18 social coop collaborative housing. collaborative work

19 cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community- supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators organizational models economic models political actions

20 cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community- supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators what is missing?

21 quality are new perceived qualities emerging?

22 people choose innovative solutions because they like them they search for new qualities they generate new qualities

23 relationships the quality of mutual trust

24 PRODUCT SHARING ACTIVE SHOPPING LIST E-STOP WASHING RESTAURANT MICRO- NURSERIES work the quality of the “well done”

25 scale the quality of human scale

26 places the quality of the local-connected

27 time the quality of slowness

28 complexity the quality of human experience

29 disruptive quality

30 to be produced quality to be consumed

31 quality war the war of time, places, works and relationships the war between two civilizations

32 quality to be produced quality to be consumed

33 quality power the food example

34 food fast-global slow-local

35 Carlo Petrini / Slow Food The Slow Food Manifesto Bra, 1989 “everyone has a fundamental right to pleasure” a great case of social innovation a quality-driven revolution

36 vision “everyone has a fundamental right to pleasure … … and, consequently the responsibility to protect the heritage of food, tradition and culture that makes this pleasure possible” action food awareness on the demand side (through consumer-producer, the Convivia) markets for high quality products, on the supply side (through local farmers, the Presidia)

37 vision “We consider ourselves co- producers, not consumers, because by being informed about how our food is produced and actively supporting those who produce it, we become a part of and a partner in the production” action new food networks community supported agriculture community-based planning (es. the Nutrire Milano Project) a great case of strategic design from vision to action, and vice versa

38 beauty? beauty will save the world

39 Fyodor Dostoyevswky “The idiot”, 1868 beauty will save the world

40 new paradigm new design approach

41 the bigger the better old paradigm

42 the more diverse and connected the better next century the more diverse and connected, the better new paradigm

43 small, horizontal large, vertical resilient fragile

44 people as part of the solution people as part of the problem to be satisfied to be empowered

45 sustainable quality unsustainable quality to be co-produced to be consumed

46 thank you! desis-network.org


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