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Curitiba 20.11.2012 is sustainable social innovation generating a new aesthetic paradigm? Ezio Manzini, DESIS Network emerging qualities
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social innovation ideas that work in solving social problems, and do it in socially relevant ways
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2012 ? where are we now?
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Community-supported agriculture, Bejing hundreds of thousands of people, groups, organisations, facing difficult problems, are experimenting original solutions
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new media are reshaping the range of possibilities: unprecedented forms of organization become possible
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Social Innovation Europe, March 2011 new political awareness: politics look with a new interest to social innovation
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the economic crisis is hitting harder changing people’s motivations and expectations: diffuse practices of alternative economies are emerging
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NYC, Hurricane Sandy, 30 October 2012 catastrophic events, becoming more and more frequent, make everybody aware of the socio-technical systems fragility
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30 October 2012 Black New York the old world is fragile 2012
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“Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing.” World Social Forum, 2003. a new world is appearing Arundhati Roy 2003
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“Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing.” World Social Forum, 2003. a new world is appearing Arundhati Roy 2012 today, November 2012, we can hear much more than a breathing
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cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community- supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators facing daily problems people invent viable solutions they are active and collaborative people social innovation
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design for/with collaborative people considering people-as-asset
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collaborative housing. collaborative residents Cohousing community, Berlin co-housing
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social innovation “New ideas that work in meeting social goals” The Young Foundation, 2006 collaborative housing. collaborative neighbors neighborhood parties
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New York City community gardens collaborative housing. citizen-gardeners
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Lower East Side, New York circles of care collaborative housing. mutual helpers
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social coop collaborative housing. collaborative work
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cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community- supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators organizational models economic models political actions
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cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community- supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators what is missing?
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quality are new perceived qualities emerging?
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people choose innovative solutions because they like them they search for new qualities they generate new qualities
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relationships the quality of mutual trust
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PRODUCT SHARING ACTIVE SHOPPING LIST E-STOP WASHING RESTAURANT MICRO- NURSERIES work the quality of the “well done”
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scale the quality of human scale
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places the quality of the local-connected
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time the quality of slowness
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complexity the quality of human experience
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disruptive quality
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to be produced quality to be consumed
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quality war the war of time, places, works and relationships the war between two civilizations
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quality to be produced quality to be consumed
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quality power the food example
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food fast-global slow-local
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Carlo Petrini / Slow Food The Slow Food Manifesto Bra, 1989 “everyone has a fundamental right to pleasure” a great case of social innovation a quality-driven revolution
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vision “everyone has a fundamental right to pleasure … … and, consequently the responsibility to protect the heritage of food, tradition and culture that makes this pleasure possible” action food awareness on the demand side (through consumer-producer, the Convivia) markets for high quality products, on the supply side (through local farmers, the Presidia)
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vision “We consider ourselves co- producers, not consumers, because by being informed about how our food is produced and actively supporting those who produce it, we become a part of and a partner in the production” action new food networks community supported agriculture community-based planning (es. the Nutrire Milano Project) a great case of strategic design from vision to action, and vice versa
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beauty? beauty will save the world
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Fyodor Dostoyevswky “The idiot”, 1868 beauty will save the world
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new paradigm new design approach
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the bigger the better old paradigm
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the more diverse and connected the better next century the more diverse and connected, the better new paradigm
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small, horizontal large, vertical resilient fragile
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people as part of the solution people as part of the problem to be satisfied to be empowered
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sustainable quality unsustainable quality to be co-produced to be consumed
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thank you! desis-network.org
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