1. LOGO Mobile Advertisement( m-Ad ) BUET Chariots Deliberators: Rahat Ibn Rafiq Sajjadur Rahman m-Ad

2. Arafat is a software engineer. A software company gives a job circular in the Daily ‘Y’. Unfortunately he keeps the Daily ‘X’. An opportunity is lost. Looking for a job Scenario 1

3. Ms. Momtaz is a housewife Looking for a flat in area ‘B’. Tedious process hampers daily chores Misleading information. Scenario 2

4. Sadia is a student Need tuition. Decides to advertise in the daily ‘X’. Entails relatively large sum of money. For a 40 word classified advertisement, the charge is 1000BDT. Scenario 3

5.  Scenario 1: Inconsistent reachability to the target people.  Scenario 2: Unreliable and unavailable information Too hectic and painstaking  Scenario 3: Monetary constraint Dredged up problems

6.  Furthermore Time Latency Text’s dependency on monetary factor Lengthy process Untoward hassles due to exposing of contact numbers.

7. Our Concept…. CustomerAdvertiser

8. System Demonstration Advertiser User Mobile Operator Server Content Server

9.  Students  Unemployed personnel  Unmarried personnel  Companies  Flat owner & renter  Others  Tech-based users Target Customer

10. Survey  98% people are interested in mobile based system.  70 % of them wants security first.  92% people prioritize the low operating charge.  73% of them wants easy operation module.  90% of them wanted a easy query system.

11. QFD (Voice of Customer)

12. Why Mobile….. 1.Whole country coverage 2. 40% of the whole population under the facility of mobile use. So the number is about 7 Crores. 3.Cheap media of communication, so affordable by grassroots.

13. Innovativeness Difference with other 1.A dedicated mobile application for classified advertisement one platform for all. 2.No internet connection required 3. A systematic notification subsystem

14. m-Ad System Why Customer will use m-Ad 1.Dynamic yet flexible user interface 2.A subsystem for less-sophisticated cell phones Both java enabled and disabled cell phones 3.Single form to submit and query an advertisement 4.Notify the query user 5.Inexpensive

15. LOGO m-Ad

16. 1. Registration Process Customer Sending SMS to create an M-Ad account Server will store the number as registered M-Ad service is activated by confirmation SMS Registration Fee : 30 BDT per year Classified Advertiser Query User Commercial Advertiser

17. 2. Advertise procedure (application based) Advertiser Going to M-Ad downloaded application Select the desired criteria from drop down list given Sending the application to the server Return SMS will confirm the Success Advertisement Cost: 5.00 BDT per Ad

18. 3. Advertise Procedure(SMS based) Advertiser Going to message option Type the name of the desired criteria Sending the SMS to the server Return SMS will inform the format of the Ad Going to message option Type the Ad in proper format given Sending the SMS to the server Return SMS will confirm the Success Advertisement Cost: 20.00 BDT per Ad

19. 4. Query procedure (application based) Query user Going to M-Ad downloaded application Select the desired criteria from drop down list given Sending the application to the server Return SMS will confirm the Success Query Cost: 2.50 BDT per query

20. 5. Query procedure (SMS based) Query user Going to message option Type the name of the desired criteria Sending the SMS to the server Return SMS will inform the format of the query Going to message option Type the query in proper format given Sending the SMS to the server Return SMS will confirm the Success Query Cost: 10.00 BDT per query

21. 6. Advertise process (Commercial Advertiser) Going to M- Ad downloaded application Select the desired number of ad Sending the request to the server Return SMS will confirm the Success Commercial Advertiser Type the Advertisement at the given space

22. LOGO m-Ad

23. Assumptions: Run by Content Provider Company Financial Plan Consumer increase rate (monthly) First year : 10%Second year : 5%Third year : 2.5% Increase Rate of Fixed Expense 5% Yearly Mobile Operator’s Share 60%

24. Financial Plan Usage: ArenaNo. of Users 20 % of Classified Advertiser in Newspaper in a month3500 100% response of a particular Advertisement3500 Commercial Advertisement in a month15 Total User in a month7015 Monthly Improvement Rate of User10% Total Users at the end of the Year 150000 No. of User in 1 st Year 150000

25. Capital Requirement Preliminary Expenses Software Generation Cost……………… 200000 BDT Advertisement Cost…………………….. 1500000 BDT Short code Allocation Cost…………….. 100000 BDT Hardware Purchasing Cost…………….. 65000 BDT Hardware Purchasing Cost Detail. Source: Rishit Computers, 2 nd floor, IDB

26. Capital Requirement Customer Care Setup Cost……………….....100000 BDT Preliminary Expenses Customer Care Setup Cost Detail. Source: Rakibul Alam, Manager, Customer Care, Pramiti Computer & Network Pvt.Ltd. Total Preliminary Expenses…………... 1.965 million BDT

27. Fixed Expenses (yearly) Software Maintenance Cost……………… 300000 BDT Advertisement Cost……………………… 50000 BDT Salary of Employees…………………...... 540000 BDT Short code Fee…………………………… 50000 BDT Hosting Cost …………………………… 140000 BDT Total Fixed Expenses…………………... 1.08 million BDT Capital Requirement

28. Earnings Revenue Total Revenue…………………………………………. 22.5 million BDT Variable Expenses (60% of total revenue) ………….. 13.5 million BDT Contribution margin………………………………..... 9 million BDT

29. Projected Income 1 st Year2 nd Year3 rd Year4 th Year Number of User (assumed).15.335.5 Contribution Margin 920.130 (Less) Preliminary Expenses 1.965 --- (Less) Fixed Expenses 1.081.191.3091.44 Net Operating Income 5.9518.9128.7028.56 Note: All numbers are calculated in million

30. LOGO m-Ad Market Analysis Risk Analysis SWOT Analysis

31. Market Analysis Competition Consumer Collaborator Company 5 C Model Climate

32. Market Analysis Company Collaborator Consumer Competition Climate content provider company. Goal oriented technological expertise. content provider company. Goal oriented technological expertise. Trusted liaison with the Mobile Operator. Strong network and huge customer pool. Trusted liaison with the Mobile Operator. Strong network and huge customer pool. Persistent rate of customer growth Inclination towards an automated system Persistent rate of customer growth Inclination towards an automated system Better user environment Inexpensive and involves less harassment Current market competitors Better user environment Inexpensive and involves less harassment Current market competitors No agreements are violated Dependency on cell phone environments No agreements are violated Dependency on cell phone environments

33. Promotional Strategy Info Message Advertisement – popular newspaper – electronic media – Website Promotional message Social Network – Facebook page and groups

34. SWOT Analysis S W O T Strength Opportunities Weakness Threats Huge cell phone subscriber potential Inexpensive & Instant Reduced hassles and mobility. Huge cell phone subscriber potential Inexpensive & Instant Reduced hassles and mobility. Illiteracy of the users. SMS based system is lengthy. Illiteracy of the users. SMS based system is lengthy. Many new contents can be added by using this process. Huge demand among the users. Many new contents can be added by using this process. Huge demand among the users. False advertises that increase users harassment. Wrong input of the users. Market Follower False advertises that increase users harassment. Wrong input of the users. Market Follower

35. Risks & Risk Types

36. Risk Analysis

37. Risks Planning

38. 1.Problem & Solution -Current scenario, industry background 2. Innovativeness -Comparison with competitors and user attraction 3.Business Process -Service Flow & operation 4. Development Plan - Financial plan 5. Business Analysis - Business environment, marketing plan -SWOT & Risk analysis Recap

39. Software Demonstration

40. LOGO m-Ad

41. Thank You

42. Real Life Implementation can be implemented in a wide range of sectors of real life – Flat/apartment sale/rent. – Tuition/student wanted – Motor vehicles/tech-based appliances sale. – Matrimony – Job opportunity – Others.

43. LOGO Use-Case Model m-Ad

44. Subsystems 4 subsystems- – Registration – Advertisement – User Query – Complaint

45. Registration Request Confirmation Advertiser Use Case diagram :Registration User Information Collection Mobile Operator >

46. Advertisem ent Submission Updating & Notification Updating & Notification Advertiser Content Server Use Case diagram :Advertisement Validation Mobile Operator

47. Query Submission Searching & Notification Searching & Notification Advertiser Content Server Use Case diagram :User Query Validation Mobile Operator

48. Complaint Submission User information verification Complaint Filing > User Mobile Operator Use Case diagram :Complaint Confirmation >

49. Break Even Analysis

50. Initial cost 1.965 million BDT Fixed expense per year 1.08 million BDT Total revenue Per year 9 million BDT Projected cash flow Initial Stage-1.965 M BDT After 1 st year 5.95 M BDT After 2 ND year 18.96 M BDT After 3 RD year 28.8 M BDT After 4th year 28.75 M BDT Payback Period

51. Initiated by a simple cell-phone command Inexpensive advertising environment Easy access to the advertisements Consistent connection between the advertiser and the query-user. Hassles kept at the minimum. m-Ad System

52. Software Functionality  Three functional parts  Mobile operator server  A content server  Cell phone application software  Mobile Operator Server o Verify user validity in  Registration  Advertisement  Query

53. Software Functionality (contd.)  Content Server  Registration: o Store relevant user information o Notify the user  Advertisement o Store the advertisement for 7 days  Query o Retrieve and send the advertisement

54. Software Functionality (contd.)  Cell phone application software  Used in Java enabled handsets  Provide flexible user interface for Registration, advertisement & Query

55. LOGO m-Ad

56. Information Technology Application software Mobile SMS Content server Database Software requirements

57. Application software  Registration: Compulsory registration Given information is checked against the information in the mobile operator server. Valid if given data conforms to that of the server.

58.  Aesthetic look: User friendly GUI  Advertisement: No text based approach  User Query: Appropriate options to form the required queries Application software(contd.)

59. Mobile SMS For mobiles that are not java enabled Text based fixed format queries and advertisements Notifications through SMS

60. Content Server Stores the advertisement Collects and sends SMS Verifies the user. Retrieves the information for the query and sends it to the user. All advertisements have a lifetime of 10 days.

61. Database Installed in the content server Powerful database for efficient data retrieval Oracle, MySQL, SQL server can be used

62. Software Requirements Open source platform We will use C# or java, PHP or JAVA SERVLET Linux for open source facility