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Published byMoses Johnathan Summers Modified over 9 years ago
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Tips and strategies to help you grow your Guiding Business. 25 th May, 2011
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The Guild – Our Resources The Office & Staff Your Web page Your availability Job Referrals Communication Professional Services
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The Guild – The Office & Staff Monday to Friday 9am – 5.30pm Mem, Julie & Maggie London Training – based here Library / Meeting Room CPD Programme (£30 credit each) Wi-Fi, Tea & Coffee, Facilities Monthly Mailing – networking Parties & social events
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Marketing - where do I start? Identify 3 important aspects: Message, Market and Medium – Develop your niche – Set yourself targets and create an easy strategy – View it as on ongoing process. It is an investment, not a cost. – Use a mix of strategies
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Inexpensive and free ways to market yourself Networking – peer support and cultivating relationships Phone calls - Referrals – ask for them. Writing – offer articles Give something for free Membership organisations – free advice, support and practical help, collaborations. Make the most of PR
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What marketing materials are important to have? A 40 second pitch Business cards Voicemail – your voice! Website or blog – use it to sell you. Flyers/postcards/leaflets Press release Photos
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Conclusion Identify your 3MS: Message, Market and Media Do it consistently Try multiple activities simultaneously Evaluate Questions? By Maggie Barnes
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The Guild – Your Web Page Find a Guide Username & Password Updating Photograph Availability http://www.blue-badge- guides.com
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The Guild – Job Referrals Match the client to the Guide as best we can Emails sent out with generic job enquiries If you can’t help always refer to a colleague Ask the caller as much as possible about the group so you are well prepared If price is an issue offer added value Get their contact details Establish terms & conditions, payment etc
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The Guild – Communication Emails with updates on closures, traffic updates, price changes, forthcoming courses etc. Invitations to events ie shows, openings Add us to your contacts (guild@ accounts@ marketing@) Monthly mailing – Guide Post Our text service - 07526 659319
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Your Blue Badge Guide Catherine Cartwright London 2009 City of London 2012 Venues Driver Guide
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Professional Services Insurance Terms & Conditions/Credit Protection Agency Invoicing If in doubt… CALL US!
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Professional Services Insurance £5 million Public Liability Insurance Personal Injury & Accident Insurance Cycle Insurance Overseas tours starting in the UK
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Professional Services Terms & Conditions Be clear Be professional Value yourself fees and terms 2011.pdf Credit Protection Association Guild has membership Contact Mem for assistance
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Professional Services Sample invoice Invoice for language with expenses Invoice with deposit
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Professional Services If it looks too good to be true… Any questions?
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Thank you All information is available on a CD to take away. For those who are not here this evening we will send onto them Any questions?
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