1. 0 © Fuentek 2014 all rights reserved ● www.fuentek.com This…

2. Why is Social Media Important Quick and inexpensive Improves your website traffic Need to participate to access key players 1 © Fuentek 2014 all rights reserved ● www.fuentek.com

3. 2 Becomes…

4. Why is Social Media Important? 3 © Fuentek 2014 all rights reserved ● www.fuentek.com Widespread reach Quick and inexpensive Improves your website traffic Need to participate to access key players

5. 4 © Fuentek 2014 all rights reserved ● www.fuentek.com This…

6. Digital Marketing Mechanisms Web page Technology listing sites (e.g., Flintbox, GTP) Inventor interview (audio or video) Product demonstration video On-line technology briefing (e.g., webinar) © Fuentek 2012 all rights reserved ● www.fuentek.com 5

7. 6 © Fuentek 2014 all rights reserved ● www.fuentek.com Becomes…

8. Digital Marketing Mechanisms Technology briefing webinar © Fuentek 2014 all rights reserved ● www.fuentek.com 7 Web page Technology listing sites Inventor interview Product demonstration video

9. 8 © Fuentek 2014 all rights reserved ● www.fuentek.com This…

10. Controlling Your Content LinkedIn – good profile – connect to many – contribute meaningfully Facebook – inreach more than outreach – fun images and content Twitter – progression of lurking, retweeting, tweeting, and direct messaging – Use hashtags and handles – Follow and retweet to build following Blogging and Commenting – Invite people with large following to guest-blog or comment on your blog – Guest blog and comment on high impact sites 9 © Fuentek 2014 all rights reserved ● www.fuentek.com

11. 10 © Fuentek 2014 all rights reserved ● www.fuentek.com Becomes…

12. Controlling Your LinkedIn Content 11 © Fuentek 2014 all rights reserved ● www.fuentek.com Good, detailed personal and company profile Connect to many Contribute meaningfully

13. Controlling Your Facebook Content 12 © Fuentek 2014 all rights reserved ● www.fuentek.com Inreach more than outreach More social, less formal Fun images and content

14. Controlling Your Twitter Content 13 © Fuentek 2014 all rights reserved ● www.fuentek.com Progression: lurking, retweeting, tweeting, and direct messaging Use hashtags and handles Follow and retweet to build following

15. Controlling Your Blog Content 14 © Fuentek 2014 all rights reserved ● www.fuentek.com Invite people with large following to guest-blog or comment on your blog Guest blog on high impact sites Comment on high impact blogs to build reciprocity