1. Tel: 004420 7426 8888 Email: ICEM@nfpsynergy.netICEM@nfpsynergy.net Web: www.nfpsynergy.net Tomorrow’s world for Irish charities – what does research tell us? Joe Saxton

2. Five big issues Economics, politics and recession Ways of giving are changing Donors want to be re-assured Is trust the house built on sand Charities can be their own worst enemy

3. Five big issues Economics, politics and recession Ways of giving are changing Donors want to be re-assured Is trust the house built on sand Charities can be their own worst enemy

4. Domestic economy is still very weak: The near term GDP growth is expected to be driven entirely by net trade, reflecting subdued imports rather than strong exports. Consumer spending and investment are expected to fall though most of 2013 A fragile labour market: unemployment beginning to stabalise at 14.1% but pre-crisis norm was 4.5% Damp consumer spending: expected fall by 1.6% in 2013 followed by no growth in 2014 The depressed housing market: prices fell for the fourth consecutive month in March, taking the price level to more than 50% below pre-crisis peaks. one in eight mortgages are in arrears and a new state insolvency service has been set up to try to broker deals between debtors and lenders. This increases the risk of repossessions rising Tight credit conditions: will restricting business investment – by 3.4% this year, before starting to rise in 2014 Key issues… Source: Oxford Economics/nVision, nfpSynergy 2013

5. The gap between worshippers and non- worshippers has stabilised recently “Within the past three months, have you given any money to charities?” Those who answered ‘Yes’ Base: All respondents (1,408), 16+, Republic of Ireland Source: Irish Charity Engagement Monitor, Apr/May 2013, nfpSynergy 5

6. Women and older age groups are consistently more likely to give “Within the past three months, have you given any money to charities?” Those who answered ‘Yes’ Base: All respondents (1,408), 16+, Republic of Ireland Source: Irish Charity Engagement Monitor, Apr/May 2013, nfpSynergy 6

7. “Looking back over the last year or so, how has the amount that you gave to charity changed with respect to previous years?” “Looking forward to the year ahead, how do you expect the amount of money that you give to charity to change? “ The public remain highly pessimistic about giving Base: All respondents (1,408), 16+, Republic of Ireland Source: Irish Charity Engagement Monitor, Apr/May 2013, nfpSynergy 7

8. Have you given time as a volunteer to an organisation in the last 3 months? A quarter of respondents had volunteered their time in the last three months Base: All respondents (1,408), 16+, Republic of Ireland Source: Irish Charity Engagement Monitor, Apr/May 2013, nfpSynergy 8

9. “If you had € 10 to donate to charity, which of the following would you be most likely to give it to?” The last two years have seen a shift towards localism Base: All respondents (1,408), 16+, Republic of Ireland Source: Irish Charity Engagement Monitor, Apr/May 2013, nfpSynergy

10. Localism is strongest in Munster “Looking forward to the year ahead, how do you expect the amount of money that you give to charity to change?” Base: All respondents (1,408), 16+, Republic of Ireland Source: Irish Charity Engagement Monitor, Apr/May 2013, nfpSynergy

11. Commercial manifestations “Given the choice, our customers tell us they prefer to buy Irish, as they like the guaranteed quality that comes with buying Irish and want to support the local economy. We wanted to emphasise to our customers that our grocery offering features authentic Irish products, supplied by local Irish farmers and producers”

12. 12 Charity activity

13. Five big issues Economics, politics and recession Ways of giving are changing Donors want to be re-assured Is trust the house built on sand Charities can be their own worst enemy

14. Visibility of face to face operations increases “In the last three months, have you been asked for money by a charity in any of the following ways? Please select all that apply.” 14 Base: Those who have been asked for money by a charity in the past 3 months (919) among 1,408 adults, 16+, Republic of Ireland Source: Irish Charity Engagement Monitor, Apr/May 2013, nfpSynergy

15. Recessionary trends continue to dominate 15 Base: Those who have given to charity in the past 3 months (1,032) among 1,408 adults, 16+, Republic of Ireland Source: Irish Charity Engagement Monitor, Apr/May 2013, nfpSynergy “Through which methods did you give?”

16. Emerging ways of giving… Base: Those who have given to charity in the past 3 months (1,032) among 1,408 adults, 16+, Republic of Ireland Source: Irish Charity Engagement Monitor, Apr/May 2013, nfpSynergy 16

17. In Britain, there is a smaller gap between cash and direct debit giving 17 “If yes, have you given to a collection tin/envelope through the door or by standing order/direct debit or via a membership subscription?” Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, Jan 13, nfpSynergy

18. Unintrusive methods of contact are still most popular among donors “Which of the following best sum up your feelings towards each of the following types of charity fundraising?” Ranked by ‘I am happy to be asked to donate in this way’ Base: All respondents (1,408), 16+, Republic of Ireland Source: Irish Charity Engagement Monitor, Apr/May 2013, nfpSynergy

19. Five big issues Economics, politics and recession Ways of giving are changing Donors want to be re-assured Is trust the house built on sand Charities can be their own worst enemy

20. “Thinking about the last time you made a donation to charity that was significant to you, how satisfied were you with the different aspects of the experience” Base: Recent charity donors who answered each statement (approx 700 Jun 06, 768 Apr/May 13, 919 Apr/May 13) adults 16+, Britain. Source: Charity Awareness Monitor, Apr/May 2013, nfpSynergy Donors are least satisfied with understanding impact and seeing finances

21. Donors feel more could be done on impact “When you make a significant donation to charity, how important are the following to you?” Base: All respondents (1,408), 16+, Republic of Ireland Source: Irish Charity Engagement Monitor, Apr/May 2013, nfpSynergy “Thinking about the last time you made a donation to charity that was significant to you, how satisfied were you with the different aspects of the experience”

22. Five big issues Economics, politics and recession Ways of giving are changing Donors want to be re-assured Is trust the house built on sand Charities can be their own worst enemy

23. “To what extent do you trust you trust each of the following institutions?” Schools, the Gardaí and Charities are the most trusted national institutions Base: All respondents (1,408), 16+, Republic of Ireland Source: Irish Charity Engagement Monitor, Apr/May 2013, nfpSynergy

24. ‘ Below is a list of public bodies and institutions. Please indicate, by ticking in the appropriate column, how much trust you have in each of the bodies’ Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, May 12, nfpSynergy UK trust in institutions 24

25. “From the following statements, please indicate whether you think each applies to any of the following organisations: large charities (with an annual income of over £10 million), medium sized charities (with an annual income of between £1 million and £10 million), small charities (with an annual income of under £1 million).” They are generally trustworthy organisations Base: 1,000 adults 16+, Britain Source: Charity Awareness Monitor, Nov 09, nfpSynergy Smaller charities have an advantage in trust UK data

26. “When you think about charities in general how much do you trust them to spend a donation wisely? Please choose the one that most represents your views.” Most people trust charities to spend their donations well Base: All respondents (1,408), 16+, Republic of Ireland Source: Irish Charity Engagement Monitor, Apr/May 2013, nfpSynergy

27. High standards in fundraising drive trust in charities “To what extent would the following factors make you more or less likely to trust a particular charity? Please use a scale of 1 to 5 where 5 means “much more likely” and 1 means “much less likely” 27 Base: All respondents (919), 16+, Republic of Ireland Source: Irish Charity Engagement Monitor, Apr/May 2013, nfpSynergy

28. Demographic differences in driving trust Location The charity is based in my local area Awareness I have heard of the name of the charity The charity advertises on television Established The charity was founded a long time ago 55-64 16-24 65+

29. Trust External events Type of cause Personal contact with the organisation Length of establishment Breadth of public awareness - Negative media stories + Health, cancer - International + Contacted the charity or know someone who has + Well-known - Niche + Long-established - New organisation Summary: key drivers of trust for charities

30. Five big issues Economics, politics and recession Ways of giving are changing Donors want to be re-assured Is trust the house built on sand Charities can be their own worst enemy

31. Charity Chief Executives - Background Media Coverage Summer 2013 o Looked at the charities of the Disasters Emergency Committee o Rising numbers of executives receiving six figure salaries over the past 3 years (60% increase) and of staff receiving over £60,000 (16% increase) o “In some cases the pay of senior staff increased despite falling revenues and donations.” o Link to public funds and being accountable to the public slide 31

32. The image of Charity Chief Executives & impact on charities in the UK... "He looks more like a CO [sic] of a hedge fund … Give to charity NEVER." The salary of Sir Nicholas Young, the British Red Cross chief executive, rose to £184,000 despite a fall in donations and revenues. Photograph: Frank Baron for the Guardian. slide 32

33. 33 Reflections in the Irish media…

34. The importance of the 100,000 salary boundary Less than £100,000 in 2007 slide 34

35. Conclusions There are some difficult times ahead Visible regulation is key As is transparency and constant communication – ‘honesty beyond necessity’ Explain, explain, explain o Explain how you spend donations carefully o Explain how your 50,000 or 100,000 euros CEO is worth it o Explain how you change the lives of beneficiaries Work together to change attitudes and build trust 35

36. Finally Some of the slides are available – email me on joe.saxton@nfpsynergy.net joe.saxton@nfpsynergy.net Follow me on twitter o @saxtonjoe (more pictures and more rudeness! ) o or @nfpsynergy (more sensible and more information) If you would like information about tracking your awareness in Ireland please let me know! 36

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