1. © 2014 GameVision Sean Dromgoole Two New Audiences eSportsYoutubers

2. desire technology 2 © 2013 GameVision

3. eSports First professional players started to emerge in 2000 Really started in South Korea Largest territories would now be Europe China and USA …winners still tend come from South Korea Audience is 85% Male and 60% between 18 and 35 UK audience is behind that of Europe due to poorer broadband 3 © 2013 GameVision

4. Prize money / game / year 4 © 2013 GameVision

5. Active Gamers UK 5 Number of Active Gamers on Each Games System (Millions) NB. Numbers Active on a Smartphone are affected by a change of definition in Spring 2014 to exclude those only purchasing a system without buying any games or game items in the last 6 months. Age & Gender Profile of Active Gamers 61% 39% eSports Watchers Of the 15.7 million active gamers in the UK about 30% are already watching or are interested in watching eSports

6. eSports expansion in last 5 years From 10 tournaments to over 300 ESPN has bought rights to major tournaments They are about to open the UKs first eSports permanent location in Fulham Arrival of Twitch as viewing platform allowing consumers their desired view… …but why is it such a good watch? 6 © 2013 GameVision

7. YouTubing Just as tech allowed watching of gaming stars… …so it has also created commentators… …which is pretty much what Youtubers are… …except they added stuff. 7 © 2013 GameVision

8. YouTubing Numbers c/o Social Blade Only 1 has more than 4 billion views(PewDiPie 8 billion) Only 9 have more than 2 billion viewsof which 2 are channels Only 35 have more than 1 billion views They are now coagulating into teams Yogscast (4 th ) and Sidemen We are just starting to debate how they should balance opinion against income – look for that to become explicit in the next 12 months 8 © 2013 GameVision

9. Why aren’t they gaming? It seems there is a mood state Lazier than the level of engagement required by gaming More active than that required by TV No longer…“Oh well, I’m here now, I’ll wait and see how this turns out…” But now - Finger constantly poised “I’m already leaving…” 9 © 2013 GameVision

10. For more information please contact: Sean Dromgoole GameVision Barley Mow Centre 10 Barley Mow Passage London W4 4PH Tel: +44 (0) 20 8400 6248 Email: sean@someresearch.co.uk Email: crawford.christie@arkenford.co.uk © 2013 GameVision