2. About beer - 5% abv (alcohol by volume) pale lager - purified water - malted barley - hops - yeast

3. Heineken’s History 1864, brewery in Amsterdam introducing beer culture Gerard Adriaan Heineken

4. World’s Fair World’s Fair in Paris in 1900 pavilion with five-pointed star

5. Alfred Heineken Gerard Heineken’s grandson starting career with the company in 1942 label with lips

6. Today the world’s most valuable international beer brand 170 international, regional, local and specialty beers and 40 breweries in 39 countries around the world 26 million hectolitres of Heineken beer per year the average number of employees in the company: 54,000

7. Commercials http://www.youtube.com/watch?v=S1ZZreXEqSY http://www.youtube.com/watch?v=l3Ae4AZ6u8M&feature=related