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The Student Room - Postgraduate Survey 2011 1.Demographics 2.Postgraduate degrees 3.Which course? 4.Student loyalty 5.Cost/Benefit of a postgraduate degree.

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Presentation on theme: "The Student Room - Postgraduate Survey 2011 1.Demographics 2.Postgraduate degrees 3.Which course? 4.Student loyalty 5.Cost/Benefit of a postgraduate degree."— Presentation transcript:

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2 The Student Room - Postgraduate Survey 2011 1.Demographics 2.Postgraduate degrees 3.Which course? 4.Student loyalty 5.Cost/Benefit of a postgraduate degree 6.Making the decision 7.Distance learning 8.Why The Student Room?

3 DEMOGRAPHICS Postgraduate Survey

4 672 students took part in the survey advertised on The Student Room 47.9% Male 52.1% Female Aged 16 – 30 Living in the UK (62.4%) and abroad (37.6%) State (79.9%) and private (20.1%) schooled All stages of education from GCSE and upward

5 POSTGRADUATE DEGREES Postgraduate Survey

6 Students find postgraduate degrees are too expensive and there is a lack of funding, others just don’t have enough information 65.8% of those not doing a postgraduate degree is because they are too expensive 50.7% say it is because of a lack of funding options available 21.9% have had enough of studying 16.4% don’t have the time 15.1% don’t have enough information about postgraduate courses to make a decision

7 Scottish/UK/ International Students Scottish students are the least concerned about postgrads being too expensive and are don’t do them because they have had enough of studying International students are not put off by the added years in education and are not concerned by a lack of government funding Scottish students are also the least aware of postgrad options

8 Undergraduates vs Graduates Graduates are more concerned about the lack of government funding Undergraduates see the cost being the major reason for not doing one Undergraduates are less knowledgeable about postgrad courses than those that have graduated

9 Employability and a new course are the main driving forces behind postgraduate study

10 Main reason for doing a post grad degree Undergraduates vs Graduates vs Postgraduates Graduates are most likely to do a postgrad as a requirement of their career, to postpone employment or to gain knowledge of a new subject Undergraduates have a greater desire to enhance their knowledge of their current course Postgraduates main reason for continuing their studies is to increase employability

11 Scottish/UK/International Students International students are more likely to do a postgrad to enhance their knowledge of either their current or new subject UK students main reason is to increase their employability Scottish students are least likely to do a postgrad to postpone employment and are more interested in increasing employability or are required to do it for their career

12 WHICH COURSE? Postgraduate Survey

13 Professional accreditation makes the course more appealing to post grad applicants 64.2% find accreditation of a course by a professional body more appealing Most popular study areas are Humanities Science Engineering Business

14 Are you more attracted to courses accredited by a professional body? Undergraduates vs Graduates vs Postgraduates Postgraduates are least worried about courses being accredited by a professional body as they have experienced a postgrad course for themselves Scottish/UK/International students International students are most interested in courses that are accredited by a professional body, possibly due to them looking for added value from the course

15 STUDENT LOYALTY Postgraduate Survey

16 Few students remain loyal to their university for postgraduate courses 61.7% expect to change universities for their postgraduate degree with the most popular alternatives being 1.University of Sussex 2.University of Southampton 3.The Open University 4.University of Kent 5.University of Oxford 6.University of Leeds Students are split on whether they would consider studying abroad 46.5% would leave the country 47% would stay in the UK 6.5% are undecided 1.University of Manchester 2.University of Sussex 3.University College London 4.King’s College London 5.Birkbeck University of London 6.University of Reading 7.Sheffield Hallam University 8.University of Oxford 9.University of Bristol 10.University of Leeds 20.1% will stay at their university with the most popular being

17 Would you consider a postgraduates course at a non-UK university? Undergraduates vs Graduates vs Postgraduates Those that have graduated are most likely to consider a post grad abroad as are those currently studying for one Scottish/UK/International students UK universities seem to be the primary goal for UK and Scottish students with international students most open to studying elsewhere

18 International students named a total of 28 British universities that they would like to do a postgraduate course at 65% of international students expect to change universities for their postgraduate degree, naming the following UK institutions University of Manchester University of Stirling University of Edinburgh University of Birmingham University of St Andrews University of Aberdeen University of Liverpool University of Westminster University of Exeter University of Oxford University of Bath University of Bristol Brunel University London University of Reading The Open University King’s College London London School of Economics and Political Science Sheffield Hallam University University of Bradford London School of Hygiene & Tropical Medicine University of Southampton University of Kent University of Leeds Queen Mary University of Sussex University of East London Imperial College London University of Huddersfield

19 COST / BENEFIT OF A POSTGRADUATE DEGREE Postgraduate Survey

20 The majority of students will fund themselves through their post grad 52.6% of students will fund themselves with a combination of part time work, personal savings and bank loans 24.6% expect to work part time whilst studying 18.3% will receive funding from parents or other family member “International students expect their courses to be more with 47% believing a postgraduate course will cost them over £12,000”

21 How do you expect to fund your post grad degree? Undergraduates vs Graduates vs Postgraduates Taking on part time work whilst studying is the most popular way to fund a post grad Graduates are least likely to fund it with personal savings, probably due to having none left after uni Public funding is the least but this is likely due to a lack of knowledge of the support available for postgraduate students

22 Scottish/UK/International Students Scottish students are most likely to work part time to fund their post grad and least likely to rely on public funding International students are marginally more expectant on receiving financial help from their parents

23 Increasing knowledge and employability are the main reasons for doing a post grad Gaining a greater knowledge of their chosen subject is the main benefit that students see in doing a post grad course 73.2% believe that it will give them greater career prospects 52.7% think that increasing employability is one of the main benefits Other benefits include Being employable after retirement Having an additional career option Academic status and self-satisfaction

24 Undergraduate and postgraduate students would be less likely to continue their studies had they paid higher tuition fees Only 41% said that they would definitely have still done their postgraduate course had they had to pay the £9,000 tuition fees that will hit the 2012 entrants. “I have no choice if I want to follow my chosen career” “The benefit of it is worth more than the amount to be paid as a fee” 29.9% would not have done a post grad had they paid the higher rate for their first degree with the remainder unsure what they would have done. “I wouldn’t have been able to afford it”

25 Would you have still done a post grad if you’d paid £9,000 tuition fees? Undergraduates vs Graduates vs Postgraduates Current postgraduate students are least likely to have continued their studies had they paid the higher fees set to come in 2012 Scottish/UK/International students International students are least likely to be affected by a rise in fees deterring them from doing a postgraduate course as they expect to pay more any way

26 MAKING THE DECISION Postgraduate Survey

27 86.8% of 20-25 year olds on The Student Room are considering studying a post grad course

28 How many students decided they wanted to do a post grad before they were 20? Undergraduates vs Graduates vs Postgraduates Students are making the decision to do a postgraduate course from a younger age with more undergraduates making the decision before they are 20 Scottish/UK/International students International students are more likely to know they are going to do a postgraduate course from a young age

29 Universities and associates are the main source of information and influencer of a students decision to do a postgraduate course

30 DISTANCE LEARNING Postgraduate Survey

31 Students are undecided on distance learning courses

32 Do you know about distance learning and would you consider it? Undergraduates vs Graduates vs Postgraduates International students are most aware of distance learning options and marginally more likely to consider one for a post grad Scottish/UK/International students Postgraduates are most aware probably due to having actually been through the process of looking at the options available to them

33 ABOUT THE STUDENT ROOM? Postgraduate Survey

34 4.5 million unique users a month looking for information, support and advice from their peers 88% of TSR users said they would be interested in studying a Postgraduate course 82% of users said that they would like more information about Postgraduate courses 25% of visits to The Student Room are international students 32% of The Student Room’s users at university said their decision of where to attend was directly influenced by The Student Room For more information about this research contact Kailan D’Arcy or Jamie O’Connell at The Student Room... 0800 999 3222


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