2. A Social Practice Perspective The work of the SPRG offers a distinctive perspective for understanding, explaining and addressing consumption and everyday life. Conspicuous consumption only scratches the surface of the range of processes of consumption We consume resources as part of the practices that make up everyday life—showering, doing the laundry, cooking or commuting etc.

3. SPRG Empirical Projects Changing Eating Habits: Cross cultural case studies Drinking Water: An international comparison Patterns of Water Consumption: domestic water use in the UK Keeping Cool: escalating use of air conditioning in the UK Zero Carbon Living: ‘zero carbon’ housing

7. What are social practices? Practices are shared:  People perform practices together  Practices are recognisable ‘blocks of activities’

8. The everyday office

10. Elements of Practice MATERIALS: Objects, tools, infrastructures COMPETENCE: Knowledge, skills and know how MEANING: Cultural conventions, expectations and understandings SPRG’s research has explored how practices: Emerge and disappear Persist and change Vary across culture and societies

11. Patterns of Water Consumption

13. Drinking Water

14. Keeping Cool

15. Zero Carbon Living

16. After all, I’m a HOME not a CAUSE! It doesn’t matter what you do to me, I’ve complied with the code, so I can always be called a ‘zero carbon’ house! Yes I have clever technologies, but there’s nothing special you need to know or do to live here I’m a normal, stylish, modern house like any other Anyone can live here and live a normal life, I’m not one of those weird eco radical homes THE ZERO CARBON HOME THAT JUST WANTS TO BE SOLD IS THIS WHAT IS NEEDED TO SELL ZERO CARBON HOMES IN THE MASS HOUSING MARKET?

17. Changing Eating Habits

19. Beyond conventional behaviour change Social practices as the central unit of analysis Systematic and coordinated policy frameworks which affect suites of practices: positive spillovers Habits and routines are cultural not personal The challenge is to guide existing trajectories in more sustainable directions. A new evidence-base is required focused on varieties of practices, rather than the environmental impact of goods or individual purchasing patterns and attitudes

21. Thank you