1. The best environmental choice in seafood The Marine Stewardship Council James Simpson Communications Officer

2. The best environmental choice in seafood World Fisheries – Livelihoods, Economics and Food Security Fish is the most important traded food product worth US$83 billion per year - more the tea, coffee and sugar combined. 200 million people depend directly on the fishing industry for their livelihoods. The diets of 2.6 billion people depend on fish as a source of animal protein.

3. The best environmental choice in seafood Example: The North Atlantic: 1900

4. The best environmental choice in seafood Example: The North Atlantic: 1999

5. The best environmental choice in seafood MSC Standard: 3 Principles Effective Management Sustainability of the stock Ecosystem Impact

6. The best environmental choice in seafood Ocean to Plate Traceability Use of the MSC eco-label on seafood products is permitted only after independent verification that the product is traceable all the way back to a certified fishery

7. The best environmental choice in seafood Progress to Date - Supply Side About 8% of the world’s edible wild capture fisheries are now engaged in the programme - over 90 fisheries This represents by species category (globally): o 40% of the prime whitefish catch (cod, pollock, hake, haddock, and saithe) o 42% of the wild salmon catch o 50% Scottish landings (by value) Over 5 million tonnes of seafood in total

8. The best environmental choice in seafood Progress to Date - Demand Side 100% MSC or other sustainable sources Certified fresh fish counters Japan: 75 MSC-labelled products in 18 months The Netherlands: 48 fishmongers certified (Dutch Association of Food Retail)

9. The best environmental choice in seafood MSC-labelled products as at 31 Dec 2007

10. The best environmental choice in seafood www.msc.org Thank you.