1. Webinar Series We will begin shortly. We will not be taking roll call. Tuesday, May 8, 2012 World Hepatitis Day Planning & Updates Michael Ninburg, Hepatitis Education Project & World Hepatitis Alliance

2. World Hepatitis Day First launched by World Hepatitis Alliance in 2008. Officially recognized by WHO at the World Health Assembly in May, 2010. First official WHD was July 28, 2011. July 28 date was chosen to honor Baruch Blumberg “28 July shall be designated as World Hepatitis Day in order to provide an opportunity for education and greater understanding of viral hepatitis as a global public health problem, and to stimulate the strengthening of preventive and control measures of this disease in Member States”

3. Why is this important? 1 in 12 people worldwide is living with either HBV or HCV (~500 million people) ◦Up to 65% of people in US with HBV unaware of infection ◦Up to 75% of people in US with HCV unaware of infection ◦HCV-related morbidity/mortality is rapidly increasing in this country

4. What happened last year?

5. WHD concert in NYC White House event ◦IOM Report ◦HHS Action Plan

6. This is hepatitis… It’s closer than you think The campaign concept for 2012 and 2013 is “It’s Closer Than You Think.” The campaign focuses on the prevalence of hepatitis, including that it affects 1 in 12 people. The campaign builds on “This is hepatitis…” from last year. It continues to break down the stigma associated with hepatitis by bringing it ‘closer to home.’

7. This is hepatitis… It’s closer than you think

8. This is hepatitis… It’s closer than you think

9. Tier One Brochures/flyers/posters Web banners/widgets Promote on social media Press release about World Hepatitis Day Staff in-service Ask clients if they know their HBV/HCV status Include hepatitis on website for the day/week Hepatitis article in newsletter

10. Web Banners

11. Posters/Flyers

12. Tier Two Provide promotional materials Offer in-service to other organizations Survey clients/providers on hepatitis knowledge Produce public service announcements Editorial in local newspaper Proclamation Contact laboratories and diagnostics manufacturers about cost of testing

13. Promotional Materials

15. Tier Three Host a hepatitis event ◦Testing ◦Rally ◦March/parade Start a hepatitis support group Offer testing and/or vaccination at your agency Offer hepatitis treatment in your clinic

16. Bringing individuals closer together: A call to action for a World Record The World Hepatitis Alliance is planning a Guinness World Record attempt to celebrate WHD 2012 by having the most people performing the “see no evil, hear no evil, speak no evil” actions in 24 hours at multiple venues around the world. Inclusive - anyone can take part Low risk – success does not depend on mass participation Visual – likely to get media pick up Sustainable – can be built on year on year Integrated – linked into the wider campaign     

17. www.worldhepatitisalliance.org

19. Important Partners Centers for Disease Control and Prevention State/local health departments Community based organizations ◦Hepatitis, HIV, immunization, drug treatment, corrections, faith-based, immigrant, etc. Elected officials/policy makers Pharmaceutical partners Diagnostics partners Media

20. Resources www.worldhepatitisalliance.org www.cdc.gov/hepatitis www.aids.gov/hepatitis www.who.int www.nvhr.org www.hcvadvocate.org www.hbvadvocate.org www.liverfoundation.org www.hepcchallenge.org

21. Michael Ninburg mhninburg@hepeducation.org 206-732-0311