1. Social Media & Health Care

2. Overview 0 Spawn new technologies in healthcare 0 Patient communities 0 Social media for providers

3. New Technologies 0 Health 2.0 showcases and propels new health care technology. Health 2.0 0 mySugr helps diabetics to manage their condition mySugr 0 Nhumi.com improves communication between doctors and patients by providing a 3D-model of the entire human body in which diseases can be localized and described Nhumi.com 0 To overcome language barriers, universaldoctor.com helps translating between many different languages. universaldoctor.com 0 Biovotion presented a sensor that monitors physiological functions non-invasively and thereby helps reducing hospital stays. Biovotion Engagement Conversation Community Monitoring

4. Online Communities 0 Online communities facilitate exchange of information, seeking advices on disease management 0 “Peer to peer healthcare” 0 Patientslikeme and Curetogether for patients PatientslikemeCuretogether 0 Sermo (20%) and Doximity as secure communities among physicians and medical professionals Sermo Doximity

5. E-Patients 0 E-Patients are defined as those "who are equipped, enabled, empowered and engaged in their health and health care decisions 0 The Pew Internet and American Life Project found: 0 80% of internet users (or 59% of adults) have looked online for health information 0 34% of internet users (or 25% of adults) have read someone else’s comments about health or medical issues in an online news group, website, or blog

8. Personal Health Record (PHR) 0 Individual monitors, enters and maintains his/her health record 0 Microsoft health vault (google health discontinued) Microsoft health vault 0 Convergence of PHR with EHR 0 Privacy considerations 0 Accidental disclosure 0 Insider curiosity 0 Insider subordination 0 Uncontrolled secondary usage 0 Outsider intrusion

9. Why Google Health Failed? 0 Debut in May 2008, ended in June 2011 0 Limited support of the Continuity of Care Record standard 0 Electronic health records still not prevalent enough 0 Lack of participation of healthcare provider 0 Lack of empowerment to the patients 0 Patients are either unaware of PHR or have their data elsewhere (e.g., provider portal) 0 Lack of trust

10. Health Care Social Media List StateHospital s YouTubeFaceboo k TwitterLinkedL n 4SqureBlogTotal NY11948986270998504 CA103538765398111439 FL83497668315615378 TX92337650456714377 IL71345544346310311 More data at http://network.socialmedia.mayoclinic.org/hcsml-grid/

11. Survey on Social Media Usage in Hospitals From “Ready to Interact: Social Media Use by U.S. Hospitals and Health Systems”

12. Forms of Social Media From “Ready to Interact: Social Media Use by U.S. Hospitals and Health Systems”

13. Government Involvement 0 Department of Health and Human Services (HHS) 0 HHS center for new media promotes and supports the strategic implementation of new media 0 Health data initiatives 0 Center for disease control 0 Flu.gov Flu.gov 0 Emergency Preparedness and Response Emergency Preparedness and Response 0 FDA 0 Working on guideline on use of social media for pharma 0 Twitter to solicit inputs

14. Summary 0 Promising but chaotic 0 Facebook solves all? Government /Policy Healthcare provider Pharma Device Vendor Patients

15. References 0 Social Media in Health Care: Barriers and Future Trends http://www.ihealthbeat.org/perspectives/2010/social- media-in-health-care-barriers-and-future-trends.aspx http://www.ihealthbeat.org/perspectives/2010/social- media-in-health-care-barriers-and-future-trends.aspx 0 A Look at Social Media in Health Care -- Two Years Later http://www.ihealthbeat.org/perspectives/2012/a-look-at- social-media-in-health-care-two-years-later.aspx http://www.ihealthbeat.org/perspectives/2012/a-look-at- social-media-in-health-care-two-years-later.aspx 0 Health 2.0 http://www.health2con.com/http://www.health2con.com/ 0 Qualified self http://quantifiedself.com/http://quantifiedself.com/ 0 MedHelp, http://www.medhelp.org/http://www.medhelp.org/