1. The HAWK EYE Group Hillcrest High School

2.  Strategy and Campaign Idea  Creative  Out of Home / Print  Social Media Activations  Event Activations  Conclusion Contents 2

3.  Objective: Educate and motivate people to recycle more!  Creative Challenge: How do we make the activity and the idea of “recycling”, relevant and simple, for our audience?  Audience: Sporadic recyclers who would enjoy fun Do-It-Yourself projects Campaign Strategy 3

4. Big Unifying Idea: Keep America Beautiful helps recycling be fun, simple, and beautiful Campaign Line: “GIVE YOUR TRASH A NEW CYCLE” Call to Action: “Learn how at www.IWantToBeRecycled.org” Creative Solution 4

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8.  Current Social Networks:  Facebook - 29k fans  Twitter – 1,300 followers  YouTube – 94 subscribers  Tumblr  We suggest that you continue to share interesting recycling activities around the idea of items becoming something more beautiful and use of #berecyled hashtag  We also propose that showing and highlighting how recycling can be fun, simple and beautiful will motivate people  Propose creation of a new Instagram account (more mobile friendly and artistic Social Media platform.) Encourage users to post pictures of their fun, simple and beautiful recycled creations and use of #NewCycle  Propose use of new hashtag, #NewCycle on all platforms to unite the community and platforms around the new campaign theme Social Media Activation 8

9.  “Pop-Up #NewCycle Shop”:  Temporary store where people can take their recyclable trash  Join a Free Workshop and use all available recyclable trash to create new and exciting items, such as jewelry, clothing or home decorations.  “On-The-Go #NewCycle (electric) Truck”:  Electric truck will showcase fun and innovative recycling created objects, bringing our ads to life.  People learn all about recycling and can also submit their most interesting recycled items to win a #BeRecyled bicycle. Event Activation 9

10.  #NewCycle recycling will work because it encourages people to:  Create a “new” beautiful item from an old one  Be innovative and have fun doing a DIY project  Learn how simple recycling can really be. Conclusion 10

11. The HAWK EYE Group THANK YOU! GRACIASMERCI DHONOBADMESI