1. UNIVERSITY OF JYVÄSKYLÄ ELEVATOR PITCH TUTL-sparring process autumn 2014

2. UNIVERSITY OF JYVÄSKYLÄ What is an elevator pitch? What kind is a good pitch? First imperrission of your company / idea ”Tell shortly few interesting key points, that grasp the attention of listener and makes listener want to hear more.” Striking ”Know your audience.” Compact ”You rarely get more than few minutes of listeners time.” Positive ”Give solution to a problem, bring out the mutual benefits.” Inspiring ”Arouse the listeners interest.”

3. UNIVERSITY OF JYVÄSKYLÄ Perfect Elevator Pitch Crisp, clear and short Targeted and focused Delivered with passion and energy Non technical A tasty fond cooked on your business idea Hooks the listener to want to learn more

4. UNIVERSITY OF JYVÄSKYLÄ Structure of Elevator Pitch Why this issue is so important, that the listener should be interested? Present the problem or need. What is the problem or need your company, service, product will solve? Tell your solution. Target market. Know you markets. Revenue model. Benefit to customers, benefit to you. Team – the best plan is as good as the team involved. Know your team members. What is the competition like? Know you competitors. How much funding you need and where are you going to look for funding? Convince the funders/ investors about your idea. Lisätietoa hissipuheen sisällöstä: http://spinno.fi/tietopankki/hissipuhe/#Bookmark1

5. UNIVERSITY OF JYVÄSKYLÄ Elevator Pitch - When to use it? Door opener to get meetings with potential customers, research partners and TEKES A networking tool To recruit team members To get a team aligned To validate an idea with key stakeholders To improve the idea Protect your secret receipt! Don’t reveal details!

6. UNIVERSITY OF JYVÄSKYLÄ Elevator pitch changes according the audience, situation and person giving the pitch ”Know you plan or company so well you are able to modify your pitch according the to audience.” ”Your company or plan does not have only one pitch, pitch can change if needed.” ”Be prepared to answer questions, have additional information available if/when more information is needed.”

7. UNIVERSITY OF JYVÄSKYLÄ Links http://www.menestyminen.fi/2011/04/20/rakenna-hissipuhe-ja- vakuuta-kuulijat-parissa-minuutissa/ http://www.menestyminen.fi/2011/04/20/rakenna-hissipuhe-ja- vakuuta-kuulijat-parissa-minuutissa/ http://spinno.fi/tietopankki/hissipuhe/#Bookmark1 http://www.mindtools.com/pages/article/elevator-pitch.htm http://www.businessknowhow.com/money/elevator.htm http://www.businessnewsdaily.com/4034-elevator-pitch-tips.html