1. SELLING AN IDEA BASED ON A PRESENTATION FROM PHIL MCKINNEY The Pitch

2. STORY

3. MAKE SURE YOUR IDEA IS READY

4. HOW BIG IS THE IDEA?

5. HOW ARE DECISIONS MADE?

6. THEIR PERSPECTIVE

7. STRUCTURE!

8. 3 LEVELS OF DEPTH 5 SECONDS 5 MINUTES 30 MINUTES

9. 10/20/30 10> No more than 10 slides 20 > No more than 20 minutes 30> No less than 30 font

10. DEFINE AND DELIVER DEFINE:  Problem/Team/Solution  Underlying magic  Market and sales  Competition DELIVER:  Projections and milestones  Summary  Call to action

11. PRESENTATION DELIVERY Practice/ test/listen Be calm Be direct Don’t wander off pitch State case Answer questions Clearly state what you are asking for Demonstration