1. High School Business Heroes 2014 Opening Ceremonies February 25, 2014

2. Agenda  Opening Remarks  About HSBH  2014 Challenge presented by Mark Stewart, AGH Director of Commercial Activities  Competition Overview  Phase 1: The Elevator Pitch  Helpful Tips  Contact Information  Questions, comments, concerns?  Closing Remarks

3. 2014 Participants – Thank you!

4. About HSBH Established in 2006 at DeGroote to introduce high school students to the exciting world of Business. Mission To enrich the educational experience of senior high school students in the Greater Toronto and Hamilton Area (GTHA) To give undergraduate students the chance to develop leadership

5. Our Means Offer a challenging, competitive and rewarding experience for high school students Give opportunities to explore and experience post-secondary education Learning from each other and interacting with professors, students and industry professionals at the DeGroote School of Business. Rewards Experiential learning in the real world Prize money for the top three teams and incentives for the school of the winning team

6. Presented by Mark Stewart Director of Commercial Activities at the Art Gallery of Hamilton The 2014 HSBH Case Challenge

7.  Overview of the Art Gallery of Hamilton  Current events, activities and audiences  Youth programs About the AGH

8.  In operation since June 30, 1914 – celebrating Centennial in 2014  Mission: “a public resource dedicated to engaging, stimulating and enriching the community through art”  Permanent collection features over 10,000 works  150,000 visitors each year  Free admission for students of McMaster, Mohawk and Redeemer  Hamilton’s Urban Design and Architecture Awards 2005 Winner: Excellence in Architectural Design About the AGH

9. The 2014 HSBH Case Challenge  Conduct research on the AGH, and gather opinions of fellow students  Look into what the AGH has to offer and then market its features to youth Develop a marketing strategy to increase interest and attendance among youth for the AGH

10. Competition Overview EventsImportant Dates Opening Ceremonies – 2014 Challenge Revealed February 25, 2014 Phase 1: Elevator Pitch Submission Date: February 28, 2014 at 11:59pm Seminar 1: Top 20 and How to Analyze a Marketing Case March 4, 2014 Seminar 2: Drop-In Help (March Break) March 11, 2014 Seminar 3: Teamwork, Research and Presentation Skills Development March 18, 2014

11. EventsImportant Dates Phase 2: Business Plan Report Submission Date: March 21, 2014 at 11:59pm Seminar 4: Top 10 and DeGroote Extracurriculars March 25, 2014 Final Presentation PowerPoint Submission Date: April 3, 2014 at 11:59pm Closing Ceremonies and Final Presentations April 5, 2014

12. PHASE ONE: THE ELEVATOR PITCH  Clear, concise explanation of your ideas—should be possible to deliver in the time span of an elevator ride  Present a 2-page proposal outlining the key elements of team’s creative business solutions, plan and analysis

13. ELEVATOR PITCH Criteria Evaluated out of 40 marks in total  Introduction [5 marks]  Background info on AGH  State problem found in case brief  Introduce team’s innovative solution  Business Plan [15 marks]  Describe your plan and why AGH would incorporate it  State target market and how plan will connect to this demographic  Describe how AGH can implement and how it would impact the AGH  Include a brief analysis and future outlook of plan

14. ELEVATOR PITCH Criteria  Current Research [10 marks]  Use reputable sources to describe recent trends/ events (no older than 2009) that may relate to case  Include brief analysis  Conclusion [5 marks]  Summarize business plan and findings (no new content)  References [5 marks]  Use Business Citation Guide to cite sources

15.  Only one team member needs to submit an entry per team  E-mail document to hsbh@mcmaster.ca with your team name in the subject line  An e-mail will be sent to the team’s main contact to confirm receipt of entry How to submit your entries Elevator Pitch deadline: Friday, Feb. 28 at 11:59pm

16.  Edit work together as a group  Plan ahead  Follow guidelines carefully  Do your research  Use concepts learned in class  Ask your mentors  Get feedback Helpful Tips

17. Please refer to the HSBH Case and Submission Details packages for more info! (Available on our website under News > Competition Details)

18. Seminar 1  Tuesday, March 4 at 5:30-7:00pm  DeGroote School of Business, Hamilton campus—DSB room 505  Dragica Lebo, Small Business Advisor at SBEC, City of Hamilton  Professor from DeGroote  Top 20 announced! Next Event:

19. Check us out online!  HSBH Website: http://hsbh.degroote.mcmaster.ca/  Facebook: High School Business Heroes  Twitter: @HSBH_McMaster  YouTube: HSBH McMaster

20. Contact Information Your Mentors At their e-mail addresses Co-Chairs Julia Dinh & Serena Porco hsbh@mcmaster.ca Mentorship Coordinator Piranavan Baskaran mentorship.hsbh@gmail.com

21. Questions, comments, concerns?

22. The HSBH Team wishes you GOOD LUCK! You are all Business Heroes!