1. myStation A New Dimension In Student Services myStation

2. A New Dimension In Student Services The Idea

3. myStation A New Dimension In Student Services Possible solutions Steffen Meyer Patrick Jünemann Max Köstner Christoph Winkler Felix Zawadzky 1. The Idea 2. Marketing 3. Financial Strategy 4. Team 5. Expansion Strategy 6. The Offer Assumptions Profit/Loss Cash-Flow

4. myStation A New Dimension In Student Services But…. … no way out! Steffen Meyer Patrick Jünemann Max Köstner Christoph Winkler Felix Zawadzky 1. The Idea 2. Marketing 3. Financial Strategy 4. Team 5. Expansion Strategy 6. The Offer Assumptions Profit/Loss Cash-Flow

5. myStation A New Dimension In Student Services So we get in… Steffen Meyer Patrick Jünemann Max Köstner Christoph Winkler Felix Zawadzky 1. The Idea 2. Marketing 3. Financial Strategy 4. Team 5. Expansion Strategy 6. The Offer Assumptions Profit/Loss Cash-Flow

6. myStation A New Dimension In Student Services The products/ services offered: Steffen Meyer Patrick Jünemann Max Köstner Christoph Winkler Felix Zawadzky Daily careStationery goodsEducation itemsMultimedia goods 1. The Idea 2. Marketing 3. Financial Strategy 4. Team 5. Expansion Strategy 6. The Offer Assumptions Profit/Loss Cash-Flow

7. myStation A New Dimension In Student Services The Marketing

8. myStation A New Dimension In Student Services procurementsales Marketing Consolidate both criteria for maximum success Product Promotion Price Place contracts with nationwide direct distributers only one machine type Steffen Meyer Patrick Jünemann Max Köstner Christoph Winkler Felix Zawadzky 1. The Idea 2. Marketing 3. Financial Strategy 4. Team 5. Expansion Strategy 6. The Offer Assumptions Profit/Loss Cash-Flow

9. myStation A New Dimension In Student Services The Financial Strategy

10. myStation A New Dimension In Student Services Derivation of sales estimates.... 1000-1200 students on average at schools Poll: 65% purchasing three products a week  45% buying two products per week  Product basket  Average product price €1.50 Sales per week (est.) : 450 x 2 x €1.50 = €1350 Steffen Meyer Patrick Jünemann Max Köstner Christoph Winkler Felix Zawadzky 1. The Idea 2. Marketing 3. Financial Strategy 4. Team 5. Expansion Strategy 6. The Offer Assumptions Profit/Loss Cash-Flow

11. myStation A New Dimension In Student Services Million € sales variable costs material costs incentive payments to institutions Steffen Meyer Patrick Jünemann Max Köstner Christoph Winkler Felix Zawadzky 1. The Idea 2. Marketing 3. Financial Strategy 4. Team 5. Expansion Strategy 6. The Offer Assumptions Profit/Loss Cash-Flow

12. myStation A New Dimension In Student Services Million € sales variable costs administration, office rent and salaries  maintenance and insurance  depreciation fixed costs Steffen Meyer Patrick Jünemann Max Köstner Christoph Winkler Felix Zawadzky 1. The Idea 2. Marketing 3. Financial Strategy 4. Team 5. Expansion Strategy 6. The Offer Assumptions Profit/Loss Cash-Flow

13. myStation A New Dimension In Student Services Million € sales variable costs fixed costs Steffen Meyer Patrick Jünemann Max Köstner Christoph Winkler Felix Zawadzky administration, office rent and salaries  maintenance and insurance  depreciation 1. The Idea 2. Marketing 3. Financial Strategy 4. Team 5. Expansion Strategy 6. The Offer Assumptions Profit/Loss Cash-Flow

14. myStation A New Dimension In Student Services Thousand € net profit net loss Steffen Meyer Patrick Jünemann Max Köstner Christoph Winkler Felix Zawadzky 1. The Idea 2. Marketing 3. Financial Strategy 4. Team 5. Expansion Strategy 6. The Offer Assumptions Profit/Loss Cash-Flow

15. myStation A New Dimension In Student Services Thousand € net cash-flow bank balance without initial deposit bank balance with initial deposit INITIAL CAPITAL €240,000 Steffen Meyer Patrick Jünemann Max Köstner Christoph Winkler Felix Zawadzky 1. The Idea 2. Marketing 3. Financial Strategy 4. Team 5. Expansion Strategy 6. The Offer Assumptions Profit/Loss Cash-Flow

16. myStation A New Dimension In Student Services The Team

17. myStation A New Dimension In Student Services Steffen Meyer Chief Executive Officer Steffen Meyer Patrick Jünemann Max Köstner Christoph Winkler Felix Zawadzky Max Köstner Logistics, Distribution & Procurement Patrick Jünemann Sales & Marketing Felix Zawadzky Corporate Finance & Controlling Chris Winkler Personnel & Business Development 1. The Idea 2. Marketing 3. Financial Strategy 4. Team 5. Expansion Strategy 6. The Offer Assumptions Profit/Loss Cash-Flow

18. myStation A New Dimension In Student Services The Expansion Strategy

19. myStation A New Dimension In Student Services value growth time now 1-3 years more than 3 years 10 machines, start in Munich 405 machines, covering southern & middle Germany 1050 machines covering all of Germany Steffen Meyer Patrick Jünemann Max Köstner Christoph Winkler Felix Zawadzky 1. The Idea 2. Marketing 3. Financial Strategy 4. Team 5. Expansion Strategy 6. The Offer Assumptions Profit/Loss Cash-Flow

20. myStation A New Dimension In Student Services lowhigh Value Impact low high Feasibility Go for it! Forget about it! Sport equipment in sports centers Public libraries Steffen Meyer Patrick Jünemann Max Köstner Christoph Winkler Felix Zawadzky Universities Coffee shops / book stores 1. The Idea 2. Marketing 3. Financial Strategy 4. Team 5. Expansion Strategy 6. The Offer Assumptions Profit/Loss Cash-Flow

21. myStation A New Dimension In Student Services The Offer

22. myStation A New Dimension In Student Services 1. The Idea 2. Marketing 3. Financial Strategy 4. Team 5. Expansion Strategy 6. The Offer Assumptions Profit/Loss Cash-Flow Our offer.... Your investment€250,000 Your share25% of myStation Steffen Meyer Patrick Jünemann Max Köstner Christoph Winkler Felix Zawadzky