1. World leader in food innovation Strategy Final Danish Food Cluster 2014 – 2018

2. Content
The foundation for Danish Food Cluster: Rationale, mission, vision and audience
The core of the cluster
Goals and milestones
Roadmap
This strategy for Danish Food Cluster is based on material and input from, among others, several co-creation sessions with members, a 24-hour strategic retreat with the board of Danish Food Cluster, change work with Danish Design Center and inspiration from Skåne Food Innovation Network and Food Valley NL

3. The Foundation: Rationale
The market for food is growing rapidly, driven by a surge in population worldwide and increasing numbers of middle-class consumers
The development presents huge commercial potential but also a fundamental challenge in a world that lacks resources such as protein and water
The Danish food community has the competencies to embrace this “Global Food Challenge” and release the commercial potential - but enhanced innovation, cooperation and visibility are needed
Therefore all sectors of the food community - small and large companies, research and educational institutions, local and national government and food-related associations - see the benefit of uniting in Danish Food Cluster.

4. The Foundation: Mission and Vision
The vision of Danish Food Cluster is to build a world-leading cluster within food innovation, a hub for talent, investors, companies and science
The mission is to facilitate innovation through branding and cooperation in the whole food value chain, supporting the visibility and growth of members
Pay off: The hub for food innovation

5. The Foundation: Objectives
Increase the growth rate of members
Secure the pipeline for new products, technology, business models and talent
Find new solutions to provide value to industry and tackle the global food challenge
Bring awareness and recognition to the Danish food cluster

6. The Foundation: Audience
Danish Food Cluster is aimed at global food players, who can benefit from and contribute to the development of the food sector in Denmark and who share the mission and vision of Danish Food Cluster

7. Cooperation
Danish Food Cluster acts as an umbrella organisation, embracing many other initiatives in the food sector
Danish Food Cluster cooperates with other initiatives through shared goals
Danish Food Cluster works with other food clusters

8. DFC Core Branding, recognition, visibility Networking & interaction
Increased
growth rate in food sector
Value for
Industry
Maximize
innovation
Networking & interaction
Branding, recognition, visibility
DFC Core

9. Unfolding the DFC core Branding, recognition, visibility
Visibility nationally and internationally, improving image, attracting talent, investment and funding
Networking & interaction
Creating and supporting network, networking and matchmaking, securing environment for knowledge sharing and collaboration
Maximise innovation
Mapping, supporting R&D infrastructure, aligning initiatives, creating transparency and simplicity

10. Branding, recognition, visibility
Goals and milestones
Danish Food Cluster top 3 among talent, investors and international companies
Measured in 2018 by survey amongst stakeholders

11. Networking & interaction
Goals and milestones
+ 75 percent of members experience improved network
Measured in member survey

12. Majority of members state that innovation has increased
Maximise innovation
Goals and milestones
Note: Milestones from the areas of branding and networking also support innovation
Majority of members state that innovation has increased
Measured in member survey

13. Going forward 2014-2018 #1 food innovation Today Inno. systems Network
2014 / 15
Year n+3
Is Summary
Year n+1
Be Summary
STREAM X
FIN. & CONTROL
2017 / 18
2016 / 17
Today
Vision
#1 food innovation
Branding
Network
Inno. systems
Student ambassadors
“Food Davos”
2015 / 16
One point of entry
Advanced mapping
“Consumers direct”
Overview
200 members
Digital platform
“Safe with Denmark”
International forum
Company pitch
CEO network
Innovation network
150 members
Opinion ambassadors
10 events matchmaking / networking
Talent attraction
3 notable events
Branding kit members