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Crowdfunding میلاد بنی اسدی فرید معین وزیری میلاد خسروی MBA تابستان 1393 پردیس بین الملل دانشگاه امیر کبیر
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عناوین چیست؟ تاریخچه؟ انواع؟ مزایا: معایب: سایت های مرتبط؟ شرکت ها؟ پروژه ها؟ چگونه می توان انجام داد؟
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What Is Crowdfunding “the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.” http://www.forbes.com/sites/tanyaprive/2012/11/27/what-is- crowdfunding-and-how-does-it-benefit-the-economy/ http://www.forbes.com/sites/tanyaprive/2012/11/27/what-is- crowdfunding-and-how-does-it-benefit-the-economy/
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History Crowdfunding gained traction in the United States when Brain Camelio, a Boston musician and computer programmer, launched ArtistShare in 2003. http://www.freedman-chicago.com/ec4i/History-of- Crowdfunding.pdf http://www.freedman-chicago.com/ec4i/History-of- Crowdfunding.pdf
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History (continue) Since 1700 1997- The Inception of Modern Day Crowdfunding 2009- Crowdfunding Emerges as a Major Funding Source 2011- Crowdfunding Gains Washington's Support 2012- Fundable Launches the First Business Crowdfunding Platform
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Types of Crowdfunding 1. Equity Based Crowdfunding: Investors receive a stake in the company. (If Pebble goes big, you get a percentage of the prize). 2. Donation Based Crowdfunding: Contributions go towards a charitable cause. (You paid for 50 children in Africa to receive watches). 3. Lending Based Crowdfunding: Investors are repaid for their investment over a period of time. (You invest in Pebble, and get your money paid back over time). 4. Reward Based Crowfunding: Investors receive a tangible item or service in return for their funds. (You invest in Pebble, and get a first edition watch.)
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Pros of Crowdfunding Access to Capital Build Awareness Free Press Coverage Feedback Speed of response Marketing
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Cons of Crowdfunding All or Nothing Reputation Speed Time and Money
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وب سایت های crowdfunding https://www.kickstarter.com/ https://www.kickstarter.com/ https://www.indiegogo.com/ https://www.indiegogo.com/ http://www.rockethub.com/ http://www.rockethub.com/ https://onevest.com/ https://onevest.com/ http://www.fundable.com/ http://www.fundable.com/
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Top 10 Crowdfunding Sites
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Top 100 Crowdfunded Companies Ouya inXile entertainment Reaper Miniatures Obsidian Entertainment Formlabs WobbleWorksTechJect Flint and Tinder
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List of highest funded crowdfunding projects Star Citizen Ethereum Coolest Cooler Ubuntu Edge Pebble (watch)
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How to Crowdfund Figuring Out Your How and Why (2 Months Before) Figure out what your reasons are Do a lot of research on your goals Present your goals Research crowdfunding, too Find a videographer
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How to Crowdfund (continue) Part 2 of 5: Designing Your Campaign (1 Month Before) Decide which platform to use Design the layout of your campaign Answer the question “what are you going to give me?” Plan for enticing awards Make sure that the estimated delivery date is something you can deliver on
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How to Crowdfund (Continue) Part 3 of 5: Building the Movement (2 Weeks Before) Make sure you have a core team of people working on this with you Grow your network Reach out to organizations, too Prep the media Don’t expect that most reporters will respond
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How to Crowdfund (Continue) Part 4 of 5: Launching the Campaign Know your goal Remind your network of the launch day Focus on key influences and social media Celebrate and encourage your campaign with a personal pitch Enjoy the results
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How to Crowdfund (Continue) Part 5 of 5: Ending Your Campaign Thank everybody! Keep everyone in the loop
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