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Published byChester Nash Modified over 9 years ago
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Single-family housing construction and renovation continued at an active pace The fireplace market grew 3-5% in Finland Tulikivi’s fireplace sales in Finland grew 12% Growth came from Kivia Oy The Group preserved its market position Tulikivi market share -1%, Kivia market share +1% Focusing on Tulikivi: Mittakivi brand dropped at the beginning of 2005 New manufacturers and importers appear; the market is becoming “Europeanized” Aggressive new players (e.g. Vuoluerkkeri) with good reputations in the fireplace market Fireplace Business, Finland
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The focus of the German fireplace market has shifted to cheaper products Distribution channels changing Hardware store channel gains in importance Many fireplace stores are in financial difficulty Sales fell 15% Importance of German fireplace market in fireplace exports fell to 30%, and to 17% of all exports Tulikivi needs to revamp its distribution channel strategy Two-step import model has come to the end of the road Goal to significantly increase reseller network Fireplace Business, Germany
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Fireplace exports grew 10% (not counting Germany) Increases: Russia 36%, France 23%, Belgium 22%, Switzerland 18%, Norway 18%, USA & Canada 7%, Estonia +5%, Italy +2%, Decreases: Germany -15%, Sweden -10%, Austria -6% Russia is a new focus area New law in France subsidizes funds for heat-retaining fireplace purchases by 35% of the purchase price (list of qualifying products in preparation) Belgian importer has worked with its eye on the long term New growth in Switzerland after a decline Last year’s boom in Sweden and Norway (fueled by high electricity prices) has not continued Fireplace Business, other countries
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Focus of investment on exports Tulikivi organization is in good shape (market trailblazer, delivery process, products) Operations are in the start-up stage and a reseller network is actively being built Focus on St. Petersburg and Moscow, resellers in other big cities Target groups: Building firms and building supply businesses Makers of traditional log houses Wealthy private homebuilders and their architects Market research has been done in Moscow, St. Petersburg and Karelia Tulikivi name recognition in its business area is in the 40-50% range, among contractors and designers 10-20% Fireplace Business, Russia
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Soapstone is a highly sought-after material for heater lining in central Europe and Scandinavia Tulikivi market share is over 50% Growth is approximately 15% This area is a significant part of Tulikivi’s business Profitability is equivalent to the average for the fireplace business Tulikivi has strengths in quality, delivery record, and handling difficult tooling jobs as well as in service Customers are the top manufacturers in Europe, for example Nibe and Hark Fireplace Business, lining stone
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Net sales EUR 3.0 million, result clearly in the black Approximately 25 staff Tulikivi becoming an owner has helped the reputation of the company and its products Manufactures products under the Kivia brand and new products such as Salla for the Tulikivi brand Successful test quarrying at Juurikkaniemi Fireplace Business, Kivia Oy
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Net sales EUR 6.3 million (8.3), on target with goal Income EUR -0.1 million (-0.9); last six months slightly positive Unprofitable functions pruned from contract work Fixed costs -40% Interior decoration stone business as a share of net sales is approximately 50% (30%, 2003) Result of the interior decoration stone business is in the black Total market for interior decoration stones is approximately EUR 15 million and is growing >15 per cent annually. Tough price competition in deliveries to construction sites. The arrival of Chinese stone in Finland has intensified the struggle for contracts. Architectural Stone Business
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Research & development expenditures EUR 1.5 million (1.3) New product generation, “On Stone’s Terms” project Assessment of the use of small blocks, decision on an investment in a small stone sawing line at the beginning of 2005 Changing over to the use of stone from a new quarry Change in finishing procedures in October Choice of stones by test viewing, further development Coaching for the Tulikivi Way of Working Launching and certification of quality systems for customized product factory and lining stones Development projects
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Investments EUR 3.9 million (2.9) Test quarrying in Kuhmo Preparations for quarrying in Koskela Test drilling Quarrying equipment Contouring Finishing Investments
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Foundation of Tulikivi business Company controls an approximately 65-year supply in Juuka Suomussalmi Kuhmo Paltamo Long-term investment of about EUR 500 000 per year in prospecting Drilling 3000-5000 running metres Test quarrying Stone testing Soapstone reserves
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