1. Organizing Your Message.

2. Organization Most Important Least Important

3. Everything should be important to your audience

4. So what? (What do they need to know?)

5. Key Message Should go first.

6. THINK Urgency!

8. CALL 911 Think about what is truly important to your audience.

9. Caveat to Urgency!

10. BAD NEWS!

11. Think Interest (And its relationship to time and effort)

12. Low InterestHigh Interest High Effort Low Effort More Time Less Time

13. Think Structure (Appropriate structure can increase usefulness)

14. Inverted Pyramid (Model for deductive structure)

15. General Specific

16. Audiences Need General information first.

17. Interest Audience Interest Declines

18. Reader Interest Declines fast.

21. General Specific Interest Introduction (So what?)

22. Purpose (What were you asked to do?)

23. Acknowledges the needs of the audience.

24. Bottom-line (What was the result?)

25. Think Importance (What was your key finding?)

26. What do they need to know?

27. Summary (Support the bottom-line.)

28. Roadmap

29. Which indices supported your bottom-line?

30. Parallel Structure

31. General Specific Interest Introduction (So what?) Body (What is the story?)

32. Expound on the information provided in your introduction.

33. General Specific Interest Introduction (So what?) Body (What is the story?) Next Action (What should do next?)

34. Return Response

35. Findings

36. Recommendations

37. Conclusion

38. General Specific Interest Introduction Body Next Action Executives Managers Technicians (Outside the Field) Technicians (Inside of the Field)

39. Multi-Section (Same rules apply.)

40. Interest Introduction Body Next Action Repeat Section By Section Part 1 Part2 Part 3 Part 4

41. Introduction (Same rules apply.)

42. Body (Same rules apply.)

43. Next Action (Same rules apply.)

44. Becomes Transition

45. Context (What does the section mean for the audience?)

46. Look Forward