1. Social Media on Your Smart Phone Todd Marks President & CEO Mindgrub Technologies LLC todd.marks@mindgrub.com

2. Social Media on Your Smart Phone What is Social Media? 600 Pound Gorillas Web 3.0 Twitter, Urban Spoon, Loopt Examples: 600Block Latitude, viaPlace Barriers and Challenges Questions

3. What is Social Media?

4. Definition of Social Media Social Media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall- postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. 1Internet forumsweblogssocial blogs wikispodcastsblogsvlogsemailinstant messaging crowdsourcingvoice over IP 1 http://en.wikipedia.org/wiki/Social_media

5. How Did We Get Here? Chat, Discussion Boards, Social Media, Interactive Applications

6. Google Trends: Social Media

7. 600 Pound Gorillas (desktop web 2.0 social media apps)

8. 600 Pound Gorillas: Social Networking MySpace, Facebook, LinkedIn, Plaxo

9. 600 Pound Gorillas: Wikis

10. 600 Pound Gorillas: Blogging Blogger, LiveJournal, Typepad, Movable Type, Word Press

11. 600 Pound Gorillas: Social Frameworks Kickapps, Ning, Awareness, Clickability

12. Web3.0

13. Definition of the Web 3.0 The Web 3.0 is the next paradigm shift of the internet taking the best of web 2.0, including rich internet applications and social media, and bringing them to mobile devices, netbooks and digital signage. Information is searched for, filtered, personalized and delivered to end users based on preferences, biofeedback and location. 1 1 http://www.mindgrub.com/web3.0

14. Definition of the Semantic Web Semantic Web is an evolving extension of the web 3.0 where information is tagged in relation to use and context so that it and similar information can be delivered more effectively to humans and machines

15. Social Media via SMS

16. Case Study: Twitter Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter

17. Smaller Bits of Information 40404: “In the middle of my Social Media presentation at #NAB09. Tweet me @mindgrub and let me know what you think?”

18. Social Media on Your Smart Phone

19. How Did We Get Here?

20. Case Study: Facebook

21. Location Enabled Social Media

22. How Did We Get Here?

23. Google Latitude

24. Case Study: Loopt Loopt, Flagr, Whrrl, Buzzd, Zhiing, Urban Spoon

25. Case Study: Zhiing Loopt, Flagr, Whrrl, Buzzd, Zhiing, Urban Spoon

26. Location Based Experiences

27. What is a Location Based Experience? (2.5) Location Based Services (LBS) information services accessible with mobile devices through a mobile network and based on location (3.0) Location Based Experiences (LBE) mobile websites and multimedia applications that provide a personalized rich interactive experience for an end user based on their location and preferences.

28. How Did We Get HERE? How do I get THERE? GPS gave you a way to get from Point A to Point B WHERE is everything? Google gave you a way to find information by searching for it What’s HERE? LBS gives you information once you arrive at your destination LBE provide experiences relating to your surroundings

29. LBE Frameworks + Content

30. LBE Framework Case Study: viaPlace

31. Types of Location Based Experiences Restaurant Guides and User Comments Buddy Finder, Directions Transportation Information Golf and Recreation mapping Historical and Tours Real Estate Home Buying

32. LBE Case Studies

33. Case Study: 600Block

35. Case Study: Shopping

36. Case Study: Visitors Associations

37. Case Study: Stadiums and Arenas

38. Wayfaring: Multi-Point LBEs

39. Wayfaring

40. Wayfaring Experiences The ability to have a trail of experiences The experience updates or changes when a user gets to another point in the trail A great way to create walking tours, theme park or commercial area experiences that guide the user through the area giving them targeted media along the way Think Smithsonian “wands”

41. Wayfaring Example: Gettysburg

42. Next Steps

43. Barriers and Challenges Still a small number of (iPhone) users Not entirely the same toolset as designing for the web (Objective C vs. Web Technologies) Technology is in flux Finding Early Adaptor Customers / Monetization Making End-Users aware of applications Time

44. Mobile Trends Mobile Computing Ambiguous Web Embedded Computing Semantic Web Artificial Intelligence Shift to Outernet Mobile Phones, Netbooks Corporate Signage Better Search Voice Recognition 2 Search Mapping Localized Maps Location Based Experiences (LBE) Lifetracking Purchasing Decisions

45. Questions? (www.mindgrub.com/NAB) Todd Marks President & CEO Mindgrub Technologies LLC todd.marks@mindgrub.com