1. Web & TV Media Synchronization A Proposal for Standardization Sheau Ng, NBCUniversal Web & TV IG, TPAC 2012 Oct 29, 2012

2. Web & TV Media Synchronization Current trend in TV content delivery technology – Utilization of “whatever” technology: broadcast, mobile, internet, etc. Hybridization of media – Different “component” media travels over different distribution technology – Receivers with access to some or all media need to “re- assemble” content for presentation – Presentations may occur on multiple screens Need for technological solution to allow synchronization to work across content providers and receivers – Provide choices for all the stakeholders – Encourage development of an interoperable ecosystem 10/29/122

3. Some Interesting Use Cases Single-client: – Linear TV content, web-delivered content (including interactive) – Synchronized on client side – Presented on single client screen Multi-client: – Linear TV content, web-delivered content (some interactive, others not) – Multiple devices receiving different (but coherent and tightly synchronized) content Multi-client, dynamically switching delivery technology – Linear TV content, web-streaming content, local storage(?) – Dynamic switch mode (who initiates?) 10/29/123

4. Under Development In mid-2011, NBCUniversal conducted technology trials with various technology partners, including the two major CE manufacturers. Uses Digital Fingerprint as ACR (Automatic Content Recognition) There are two primary sets of candidates for industry standards: – Receiver-content synchronization and retrieval standards – ACR content management and distribution standards Our intention is to help encourage the development of an synchronized hybrid TV content ecosystem based on ACR or similar technology Also of growing importance: ability to seamlessly shift a client between unicast and broadcast 10/29/12P4

5. What is ACR? ACR is a technology that enables a connected device (TV or tablets) to make a query to a remote database to know the content that is being rendered on the device. The technology is typically based on digital watermark and/or fingerprint of the audio and/or video component of the content. ACR is most useful in markets where TV content is delivered to hybrid TV in “baseband” (e.g., HDMI). 10/29/125

6. What to standardize? Data structure/format and control and command protocols Need to support – Identifiers: channel, content, media object, resource addresses (URLs), destination screen (TV, screen2, etc.) – Timing/signaling: timeline, schedules, “Media Time” – Protocol: Client-server init, query, keep-alive, interrupt, activate, suspend, resume, hide, deactivate – Use cases: Live/tape linear TV, DVR, OTT, second- screen? 10/29/126