1. SWOT-ANALYSIS Amazon. COM Vs. Local bookstore

2. Amazon. COM Strengths: Strengths: Established widely recognized brand name, good distribution, maintains a personal relationship with customers without face to face meetings!! Established widely recognized brand name, good distribution, maintains a personal relationship with customers without face to face meetings!! They know what you are looking for and find it for you. They have every book!! 99.9%. They know what you are looking for and find it for you. They have every book!! 99.9%. Discounts if you buy many books together Discounts if you buy many books together

3. Amazon. COM Weaknesses: Weaknesses: It’s just online!! The range is not fully external, for example third world countries don’t have access to Amazon. COM because they might not have the Internet everywhere. It’s just online!! The range is not fully external, for example third world countries don’t have access to Amazon. COM because they might not have the Internet everywhere. Not a personal buy! Not a personal buy! Users from Europe got problems with buying. This site should be International. Users from Europe got problems with buying. This site should be International. It takes longer time to get it in your hands and it’s a big webpage so its easy to get distracted from the books and go to the DVD’S or something. It takes longer time to get it in your hands and it’s a big webpage so its easy to get distracted from the books and go to the DVD’S or something.

4. Amazon. COM Opportunities: Opportunities: Technology is always getting bigger and better, you can buy books from your phone. Technology is always getting bigger and better, you can buy books from your phone. Advertisement is growing on-line, and it’s popular and cool to buy from Amazon. COM. It’s a trend!! Advertisement is growing on-line, and it’s popular and cool to buy from Amazon. COM. It’s a trend!! Amazon. COM has both books and other stuff as well that you can buy at the same time. Amazon. COM has both books and other stuff as well that you can buy at the same time.

5. Amazon. COM Threats: Threats: People with little knowledge of e-biz and buying online might be scared of all the extras that follows with just a singular book buy. People with little knowledge of e-biz and buying online might be scared of all the extras that follows with just a singular book buy. Amazon cards are too expensive if you read the fine print!! It could be a warning to customers. Amazon cards are too expensive if you read the fine print!! It could be a warning to customers. It’s always getting bigger and bigger with more products and it could scare the book people away to other bookstores online. It’s always getting bigger and bigger with more products and it could scare the book people away to other bookstores online.

6. Local Bookstore Strengths: Strengths: It’s personal. It’s personal. Loyal customers. Loyal customers. It’s near you It’s near you You know what to expect in it. You know what to expect in it. You can get the book you want, today! You can get the book you want, today!

7. Local Bookstore Weaknesses: Weaknesses: Has a limited business group and marketing group, it’s just the local bookstore. Has a limited business group and marketing group, it’s just the local bookstore. Limited selections of books and possibly more expensive. Limited selections of books and possibly more expensive. Not a worldwide brand. Not a worldwide brand.

8. Local Bookstore Opportunities: Opportunities: You could make more out of the store, coffee shop as well, bring in more customers, have a poetry night and have a book reading, possibly by the author himself. You could make more out of the store, coffee shop as well, bring in more customers, have a poetry night and have a book reading, possibly by the author himself. Could get more finance with this and offer more books and lower prices. Could get more finance with this and offer more books and lower prices. Developing of internet and increasing of net users allow increasing area of working and growing profits. Developing of internet and increasing of net users allow increasing area of working and growing profits.

9. Local Bookstore Threats: Threats: Because of limited selections of books customers could turn to the big online bookstores like Amazon. COM. Because of limited selections of books customers could turn to the big online bookstores like Amazon. COM. That could destroy local bookstores as well as the big supermarkets are selling books also and cheaper because more people shop there then in the bookstore. That could destroy local bookstores as well as the big supermarkets are selling books also and cheaper because more people shop there then in the bookstore. Local bookstore site can lost between big numbers of other sites Local bookstore site can lost between big numbers of other sites