1. 07/2006

2. Alexis Lichine Alexis Lichine was a man of great enterprise He founded his wine company in 1955 Wrote many books and became known as the « Pope of wine » Today Alexis Lichine wines are marketed by GCF A brand with a great future

3. Alexis Lichine 34,4 % 29,4% 32.8% 3.4% 2005 – 2006 : + 60 %

4. A choice of Bordeaux generics A selection of exclusive chateaux Access to Grand Crus Classe Varietals in impressive packaging Table wines to complete the range In 2006 Sparkling wines and Bag in Box Alexis Lichine

5. Bordeaux

6. Chateaux Alexis Lichine

7. Grand Cru Classé Alexis Lichine

8. Cépages

9. Alexis Lichine Vin de table Cuvée Alexis Lichine

10. Sparkling Alexis Lichine

11. Alexis Lichine SELLING POINTS Alexis Lichine & Co has over 50 years of history Originating from the village of Margaux A personalised bottle for varietals A comprehensive range of French wines A name known throughout the world

12. Alexis Lichine WHY FRENCH ? France has a great reputation Alexis Lichine is associated with France & Bordeaux Wines with true authenticity Competitive pricing Excellent & consistent quality

13. Alexis Lichine SELLING AIDS Gift packs Posters Tent cards Corkscrews POS material

14. Alexis Lichine PRICE POINTS Over 40% of all wine sold is French 80% is sold at less than 1000 Rupees Introductory gift launch Normal price Future promotional activity will be at the end of the year.

15. Alexis Lichine RETAIL ACTIVITY Listing fees Gondola displays Block displays Posters Shelf talkers

16. Alexis Lichine ON TRADE ACTIVITY Tent cards Quarter bottles 187ml Wine lists Corkscrews Posters

17. Alexis Lichine Q & A SESSION Do you like Alexis Lichine What are the best products in the range ? Where do you see Alexis Lichine best sold? What extra POS support do you require? Do you like wine? Alexis Lichine is a name to remember