1. The Monte Lauro Vineyards Story
EXPERIENCE-WINE.COM
The Monte Lauro Vineyards Story

2. MICHAEL BELANGER Marco-Polo Holdings, Inc.
Is Michael an entrepreneur?
Entrepreneurs identify an opportunity, allocate resources and create value for consumers and themselves.
What is he like? What does he bring to this venture?
Meet Michael
Now what do you think about Michael?

3. THE INNOVATION? What is Michael selling?
What problem does this innovation solve?
How and to who does it add value?
Who are the stakeholders?

4. INNOVATION TYPOLOGY FROM Doblin Group, Chicago
FINANCE
Business Model
How you make money
Networks and Alliances
How you join forces with other companies for mutual benefit
PROCESSES
Enabling Processes
How you support the company’s core processes and workers
Core Processes
How you create and add value to your offerings
OFFERINGS
Product Performance
How you design your core offerings
Product System
How you link and/or provide a platform for multiple products
Service
How you provide value to customers beyond and around your products
DELIVERY
Channel
How you get your offerings to market
Brand
How you communicate your offerings
Customer Experience
How your customers feel when they interact with your company and its offerings

5. Business Model Innovation
A business model defines how a company delivers value to a set of customers at a profit. The white space is the range of potential activities not defined or addressed by the company’s current business model, that is, the opportunities outside it’s core and beyond its adjacencies that require a different business model to exploit.

6. Are Microleases in the White Space?
NATURE OF CUSTOMER
NATURE OF OPPORTUNITY
EXISTING CUSTOMER SERVED IN TRADITIONAL WAYS
NEW CUSTOMER OR EXISTING CUSTOMER SERVED IN FUNDAMENTALLY DIFFERENT WAYS
POOR FIT WITH INDUSTRY
White Space
GOOD FIT WITH INDUSTRY
Core Offerings
Adjacency

7. Essential elements of BMI
Value Proposition:
Target segments: who and what needs are served
Product/service offering
Revenue model
Operating Model:
Value chain: how to configure delivery; what is in-house vs outsourced
Cost model: assets and costs
Organization: how to deploy and develop people

8. Value Curve for Monte Lauro?
What industry do microleases compete in?
What are the value elements?
How does Monte Lauro rank on these elements?

9. THE STRATEGY Target Market Ideation Conversion Diffusion
Who is Michael targeting?
Ideation
What is Michael’s idea?
Conversion
What is required to turn the idea into reality?
Diffusion
What is the commercialized offering?

10. Your predictions?