1. 21 January 2015 www.wisewine.co.za

2. Slide 2 Context Key objectives To develop a strategic framework that is adaptable, robust, globally competitive and profitable. Setting aspirational targets that will bring coherence to industry initiatives. Stakeholder groups and needs The following stakeholder groups and needs were discussed: LabourBusinessGovernmentCivil Society Literature review & survey WorkshopWork stream actionsImplementation Plan Methodology

3. Slide 3 Business Government Civil Society Baseline & Literature review Identify key enablers Work streams Develop ToRs and appoint implementation agents Monitor project implementation phase Phase 1: Develop baseline report and identify stakeholder needs Phase 2: Work streams and project identification Phase 3: Project implementation and monitoring Vision 2020, WIP 1&2, FISC, NDP, etc. Actions: Questionnaires Priority matrix Key enablers and themes Future state Sign-off Actions: Workshops – task team and work streams Identify challenges and opportunities in current state Workshop “to be” Input from subject matter experts Identify projects to develop ToRs Actions: Develop ToRs Appoint service providers/ implementatio n agents Actions: Consultation Monitor project roll-out Timeous feedback to task team Project management January – September 2015 Final Sign-off in form of Social Compact May 2014 June – October 2014 November – December 2014 Timeline

4. Slide 4 Business Government Civil Society The WISE Work Streams As was mentioned above, six work streams have been identified to guide this project. These work streams are also the strategic objectives of the Wine Industry Strategy Plan, which is the main strategic driver of change in the South African Wine Industry. The WISE work streams are elaborated upon below. Core focus Economic development and growth, while broadening the participation of Historically Disadvantaged Individuals (HDI’s). Ensuring that all role-players, including HDI’s, are socially and organisationally capacitated to make a constructive contribution to the industry and South Africa as a whole. Promote human capacity development, establish positive workplace image, address backlogs in the supply of skilled workers. Business Core focus Promote “Brand South Africa”, provide market development, promotion and business development services, promote socially responsible alcohol consumption, establish linkages between the wine industry and tourism. Provide trusted and accurate market information to support product quality and integrity and to assist strategic leadership in industry level decision-making. Create a technology innovation model for the wine industry and facilitate market directed and socially and environmentally responsible technology development and transfer systems.

5. 10 Projects Discussio ns Ideal future state Industry realities Slide 5 Projects 1 Transformation plan from industry to government 2Brand SA local marketing strategy (incl. educating consumers) 3Wine Tourism Baseline Study and Strategy Development 4Single SA Wine Industry Portal and search engine 5 Data analysis, market & consumer research – Ongoing, only outsource certain reports for next year / two, but industry needs to work together 6 Price point analysis of supply chain packaged & bulk wine 7Wine Social Compact and local forums 8 L&D Implementation plan 9 Technology & innovation strategy for wine value chain 10 Non-tariff barrier analysis 6 WORK STREAMS Economic empowerment and development (stimulate growth) Market development and promotion (work more collectively) Social development and upliftment (improve livelihoods) Knowledge and information development (more business orientated) HR development and training (be more open, look more global) Technology innovation and transfer (increase efficiency) Project selection