1. Behind the Scenes at the Food Network South Beach Wine & Food Festival: Thrills & Spills in Crafting Some of the World’s Tastiest Events! www.sobefestcookbook.com www.twitter.com/Lee_Schrager All proceeds from the Festival benefit & Lee Brian Schrager are pleased to bring you

3. Food Network South Beach Wine & Food Festival Overview To date, the Festival has raised approximately $14 million for the Florida International University (FIU) School of Hospitality and Tourism Management and Southern Wine & Spirits Beverage Management Center. Held annually during the last weekend in February, the Festival is a star-studded four day destination event attracting world renowned chefs, winemakers, culinary personalities, mixologists and a veritable who’s who of the food, wine, hospitality, and travel industries. The 2011 Festival drew over 57,000 guests to over 40 different events. www.sobefest.com www.sobefestcookbook.com www.twitter.com/Lee_Schrager

5. About Lee Brian Schrager Lee Brian Schrager, one of the nation’s preeminent event planners and public relations experts, serves as the Vice President of Corporate Communications & National Events at Southern Wine & Spirits of America. He joined the company in 2000 and oversees projects for the company in all 29 states in which it does business. Schrager is known for his creation of the Food Network South Beach Wine & Food Festival, and more recently the launch of the Food Network New York City Wine & Food Festival. Central to Schrager’s business philosophy is the notion of giving back to the community, and appropriately both Festivals are registered non-profit organizations. The South Beach Wine & Food Festival® benefits the Florida International University School of Hospitality and Tourism Management and the Southern Wine & Spirits Beverage Management Center located on campus. Proceeds from the New York City Wine & Food Festival benefit the hunger relief organizations Share Our Strength® and Food Bank For New York City. www.sobefestcookbook.com www.twitter.com/Lee_Schrager Prior to joining Southern Wine & Spirits of America, Schrager spent 17 years with InterContinental Hotels across the country where he began as a room service manager and worked his way up to Vice President of Food & Beverage at the InterContinental Hotels. Schrager studied at the Culinary Institute of America and at the School of Hospitality Management at Florida International University.

6. SOBE: The Early Years www.sobefestcookbook.com www.twitter.com/Lee_Schrager 2002 Grand Tasting Village 2003 Tribute Brunch w/ Alice Waters 2004 BubbleQ® 2005 Grand Tasting Village 2006 AMEX Chefs Party: Jose Andres, Terry Zarikian, Ferran Adria, & Anthony Bourdain 2006 Sweet Deco-Dance: Toasting 5 Yrs!

7. SOBE: The Later Years www.sobefestcookbook.com www.twitter.com/Lee_Schrager 2007 Bubble Bath 2008 BubbleQ ® Katie Lee & Giada de Laurentiis 2008 Guy Fieri & Paula Deen 2009 Burger Bash ® 2009 Oscar Night w/ Bobby Flay & Stephanie March 2007 Culinary Demos w/ Emeril Lagasse & Rachael Ray

8. BubbleQ® – America’s Perfect Pairing of Champagne & Barbeque

27. Burger Bash®

40. Culinary Demos at Grand Tasting Village

47. American Express Tents inside of Grand Tasting Village

55. Fun and Fit as a Family

66. A Royal Affair www.sobefestcookbook.com www.twitter.com/Lee_Schrager Tommy Mottola, Emilio & Gloria Estefan, Mario Batali, Enrique Iglesias, Thalia King Juan Carlos & Queen Sofia of Spain w/ Florida Governor Charlie Crist & First Lady Carole Rome Mario Batali Mel Dick, Daniel Boulud, & French Ambassador Pierre Vimont 2010 Festival

67. SOBE Honorees www.sobefestcookbook.com www.twitter.com/Lee_Schrager 2002-Joe R. Lee, CEO of Darden Restaurants, FIU School of Hospitality Management Michael E. Hurst Distinguished Hospitality Leaders Award 2003-Alice Waters, known for her creation of the Edible Schoolyard program and leader of the international non-profit Slow Food, South Beach Wine & Food Festival Heirloom Award 2004-Jeffrey & Linda Chodorow, restaurant pioneers of China Grill Management, South Beach Wine & Food Festival Voss Artesian Water Heirloom Award 2005-Francis Ford Coppola, winemaker and Oscar-winning producer, director and writer, Southern Wine & Spirits of America Lifetime Achievement Award 2005-Jonathan Tisch, Chairman and CEO of Loews Hotels, South Beach Wine & Food Festival Voss Artesian Water Heirloom Award

68. SOBE Honorees (2) www.sobefestcookbook.com www.twitter.com/Lee_Schrager 2006-Tribute Dinner honoring Ferran Adrià 2007-Tribute Dinner honoring Eric Ripert and Maguy Le Coze (tribute to their restaurant, Le Bernardin)

69. SOBE Honorees (3) www.sobefestcookbook.com www.twitter.com/Lee_Schrager 2008-Jamie Oliver, recognized for his work on improving the quality of meals offered in the UK school system, South Beach Wine & Food Festival Global Citizen Award 2008-Tribute Dinner honoring Jean- Georges Vongerichten 2009- Tribute Dinner honoring Emeril Lagasse 2010-Tribute Dinner honoring Daniel Boulud

70. 2011 Tribute Dinner Honoree Alain Ducasse

71. Tribute Dinner memories through the years

79. Late Night Parties

80. 2003- Late Night Party at The Shore Club

81. 2004- Cigar Aficionado After Party

82. 2004- Ciroc After Party

83. 2005- Belvedere Bartenders Bash

84. 2005- Naven After Party

85. 2006- Sweet Deco Dence

86. 2006- Veuve Clicquot's Bubble Bath

87. 2007- VIP Cocktail Party at The Sagamore

88. 2007- No Reservations Screening

89. 2008- Paula’s Poker Party & Casino Night

90. 2008- Emeril’s Sugar Shack at The Raleigh

91. 2009- Oscar Night in America

92. 2009- Patron Soiree

93. 2010- Midnight Amore at Fontainebleau

94. 2010- American Express After Party at The Tides

95. 2010- Mischieve in the Garden of Agave at Sagamore

96. 2011- Original Moonshine presents SHINE & SWINE at W South Beach

97. 2011- Guy Fieri Closing Party

98. www.sobefestcookbook.com www.twitter.com/Lee_Schrager Barneys New York “Have a Foodie Holiday” - “The Bad Boys”

99. www.sobefestcookbook.com www.twitter.com/Lee_Schrager Barneys New York “Have a Foodie Holiday” - “The Gals”

100. Food Network New York City Wine & Food Festival Overview The NYC Festival benefits the hunger relief programs Food Bank For New York City and Share Our Strength®. The 2011 Festival will take place September 29 – October 2. What began in 2007 as a one-event dessert party, SWEET, has rapidly grown into one of New York City’s most anticipated wine and food celebrations each Columbus Day Weekend. Centered around the Meatpacking District, and expanding to areas like Brooklyn and Harlem, the NYC Festival captures the sophistication and allure that makes New York City one of the world’s greatest culinary destinations The 2010 Festival drew over 40,000 guests to over 120 different events and raised $1.1 million to help fight hunger. www.nycwineandfoodfestival.com