1. American Wine Industry Growth: Opportunities and Challenges

2. The Puritans

3. Thomas Jefferson

4. Prohibition

6. WARNING!

7. WARNING! Avoid yeast contact with grape juice… or it will become wine!

8. Wine State Growth

9. Wine Country

10. Winery Growth

11. GNP

12. Number of Wineries in US 2005: 3,820 2006: 4,280 2007: 4,712 2010: 6,672 3,820 6,672

13. $162 Billion

14. The Wine Gold Mine (2007 Statistics) 1.1 million full-time equivalent jobs $33 billion in wages paid $11.4 billion FOB revenue 27.3 million wine-related tourists visits $9.1 billion federal taxes paid $8 billion state and local taxes paid $17.1 billion total taxes paid

15. New York Wine & Grape Industry Annual Economic Impact: $3.76 Billion The Farm Winery Act of 1976 and especially the creation of the New York Wine & Grape Foundation 1985 both stimulated wine industry growth. Wine country tourism has multiplied, bringing major economic benefits to rural areas, tourist-related businesses, and State and local governments by generating tax revenues.

17. U.S. Adults, 2010 *data from Wine Mkt Council and U.S. Census

18. Consumption Imbalance 9% wine 80% consumers 91% wine is enjoyed by 20% consumers *data from Wine Mkt Council and U.S. Census

19. Per Capita Wine Consumption by Country, 2008 Rank, and liters per adult per year: Vatican City State (#1, 66.67) France (#3, 53.22) Italy (#6, 50.06) Spain (#15, 32.92) Greenland (#43, 13.89) Niue (#52, 10.35) Iceland (#53, 10.02) United States (#57, 9.68) *Data from Trade Data and Analysis

20. Winery Growth in the U.S. *Data from TTB for Wine America

21. Adult Consumption in the U.S. *data from Wine Mkt Council and U.S. Census

22. Growth Gap

23. Winery Growth vs. Wholesaler *Data from TTB for Wine America

24. She’s Back!

25. C.A.R.E. Act Comprehensive Alcohol Regulation and Enforcement Act Community Alcohol Regulatory Effectiveness Act Wholesaler Enrichment Act

26. Diversity is our Strength. Unity is our Power.

27. Quality Integrity Unity

28. Free Advice Focus on Quality Think Local Become Involved Get Political Join Wine Organizations Be Proud

29. Be proud of what you do

30. Diversity is our Strength. Unity is our Power.

31. Thank you! Jim Trezise President New York Wine & Grape Foundation jimtrezise@nywgf.org