1. AMERICAN LEGION EMBLEM SALES Richard Keith, Director Email: rkeith@legion.org Phone: 317-630-1248

2. EMBLEM SALES INFORMATION Retail Division of The American Legion Merchandise is sold via: –Website –Mail –Call center –Conventions & meetings –Walk up counter Publish approx 130-page yearly catalog

3. EMBLEM SALES INFORMATION Approximately 35 employees Onsite functions: –Warehouse/Shipping & Receiving –Call Center –Marketing & Product Development –Finance Department

4. Annual Sales $10-11 million Annual Profits approx 1.5 million EMBLEM SALES INFORMATION

5. We are a top retailer of US flags We sell ½ million flags per year EMBLEM SALES INFORMATION

6. WHAT ELSE DO WE DO? Monitor and protect usage of The American Legion name & emblem. How does this impact you?

7. FUNDRAISING QUESTIONS I would like to do this fundraiser and sell this item with The American Legion name and/or emblem CAN I DO THAT?

8. WAYS TO DO THAT Special order items thru Emblem Sales –Sell the product as a fundraiser (prices are generally less than ad-specialty company products)

9. 2 WAYS TO DO THAT 1. Use an existing American Legion licensee. A & A Engraving Engraved gold-plated rifles & pistols great for raffles Hobie J. Gourmet Sauces Three types of TAL barbecue sauce Worlds Finest Chocolates Candy bars

10. 2 WAYS TO DO THAT 2.Someone may apply for a license to sell their product with our emblem and name Should have a broad appeal, marketable to many Not a quick process Allow time Many required approvals

11. MISCELLANEOUS NOTES 2 % of the total sales from each Department is distributed back to the Department As of January 1, 2010, there is officially a fundraising division within The American Legion New Director, Chuck Krupa, will be speaking to all Dept Adjutants at the Fall meetings

12. MISCELLANEOUS NOTES Whenever help/advice is needed, regarding The American Legion name or emblems usage: Please feel free to call or email me Recognition