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Published byElla Dixon Modified over 9 years ago
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Pumpkin Meadows Processing Ltd. Kara Forge Genevieve Hamoline Genevieve Hamoline Jim McQueen Laura Shymko
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Introduction n Our business plan outlines the development and feasibility of Pumpkin Meadows Processing Ltd. n The goal of our company is to find a market for non-carving pumpkins, made into puree, unable to bring in premium pricing
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Mission Statement To provide a high quality, Saskatchewan made, value-added product to wholesale distributors within 2000 km of the plant in an environmentally friendly way, by a company whose objectives include growth and diversification.
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Business Organization n Private corporation n Seasonal operation n Process 400,000 lbs. raw pumpkin in year one n Expand to 540,000 lbs. raw pumpkin by year six n Purchase pumpkins for $0.10/lb. from MaxCore Ltd.
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Site Plan n 18 miles north of Moose Jaw on highway #2 n Plant built on old barn site. n Significant advantages –Highway access –Located along “veggie corridor” –Excellent water supply
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Location Farm location
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Future home of building site for Pumpkin Meadows Processing Ltd.
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Operations Plan
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Processing of Pumpkins
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Equipment Zwilling J.A. Henckels ~ 4 pc. Chef’s set World’s Finest Cutlery Since 1731
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Processing of Pumpkins
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Equipment Quarterer/Slicer
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Processing of Pumpkins
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Equipment Steam Blancher-Cooler
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Equipment Saskatoon Boiler Model OTS-G15L Low Pressure Steam Boiler
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Equipment Model 18 Pulper/Finisher
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Processing of Pumpkins
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Equipment Costs
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Capital Budget Summary
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Variable Operating Expenses
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Human Resource Management
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Organizational Structure
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Human Resource Management n General Manager n Accounts Manager n Plant Foreman n Full-time Plant Workers n Part-time Plant Workers
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Marketing Plan
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Product Features n Saskatchewan grown n 100% pure frozen pumpkin puree n No substitution of squash or carrots n Produced from the finest, hand-picked products n Minimal pesticide use on raw materials
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The Market n Pumpkin puree market is very stable n New entry is difficult n Demand is seasonal –peak consumption between October and December n Demand for ready-to-eat baked goods is increasing
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Target Market n Customers –wholesale distributors who supply bakeries, restaurants, and grocery store bakeries –further processed into ready-to-eat products
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Competitive Analysis
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Past Performance n Previous attempts at processing puree have occurred in Saskatchewan. n Assumptions that have been made: –Simple process –Major drawback - Marketing –Success is dependent on a successful marketing manager
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Marketing Budget
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Financial Plan
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Financial Budget Total required = $200,000
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Financial Summary n Required rate of return was 20% n 10-year projection showed an internal rate of return of 27.8% n Positive net income in year 1 n Cash flow of $28,000 in year 1 n Dividends paid out in year 2 n Break-even volume - 365,000 lbs
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Financial Results
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Critical Variables
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Sensitivity Analysis
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Scenarios * using the selling price as the critical variable
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Conclusion
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Future Alternatives n Canning n Processing other vegetables n Organic production n Contracting pumpkin production from other producers n Rental of processing plant n Utilization of the Food Center
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Conclusions n Feasible providing a market is found n IRR exceeds required rate of return n Pumpkin Meadows Processing Ltd. may lead the way
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