1. How can we help future generations to more fish?

2. seafoodguide.mobi Use A collection of online seafood guides

3. seafoodguide.mobi

4. SEAFOOD ADVICE at your finger tips

5. 27 Guides included Audubon, BOI, CHEC's Safe Fish Chart, Coop America, Earth Easy, Endangered Fish Alliance, Fischratgeber, Friend of the sea, Guia de consume responsable de pescado, Hawaii Seafood Buyer’s guide, MCS Fishonline, Monterey Fishmarket, Mother Earth News, MSC, Natural Choice, NCPH Fish Consumption Advisories, NRDC Mercury in fish wallet guide, Oceans alive, PCC Natural Markets, Seafood Choices Alliance, Seafood wallet card, Seafood Watch Seafood guide, Star Chefs sustainable Seafod guide, Sustainable fishing guide, The Essential Eating Well Seafood Guide, WSDOH Healthy Fish Eating Guide, WWF Guides eartheasy

7. Enter your desired seafood ?

8. Receive your advice

9. Green choice Enjoy! This fish is fished in a sustainable manner.

10. Yellow choice Questionable? This fish is fished in a questionable manner. Consumers are alerted to make your own choice.

11. Red choice Avoid! This fish is fished in an unsustainable manner. The fishing methods damage the ecosystem. Discourage the trade of this fish by voting with your wallets.

12. Generalizing the advice

13. Generalizing the advice ═Enjoy/Safe to eat/Better Choices/Best choices… ═Be careful/Caution/Moderate Risk/Good alternatives… ═Avoid/Avoid/Best to Avoid/Avoid… All advice available online are coordinated in 3 traffic light classes:

14. How many countries so far? Australia, Belgium, Canada, Finland, France, Germany, Hong Kong, Indonesia, Italy, Netherlands, New Zealand, South Africa, Spain, Sweden, Switzerland, UK, USA 17:

15. Click on a flag for list by country

16. Is there a Spanish guide?

17. What does it say about Bacalao?

18. Red choice Avoid! This fish is fished in an unsustainable manner. The fishing methods damage the ecosystem. Discourage the trade of this fish by voting with your wallets.

19. More to know about Bacalao?

20. Source: Guía de Consumo

21. Guía de Consumo Facts about cod 1

22. Guía de Consumo Facts about cod 2

23. Guía de Consumo Facts about cod 3

24. Search by name

25. Albacore tuna Search by name

26. Albacore tuna, 9 responses

27. Why more than 1 advice?

28. Albacore tuna, more information

29. Albacore tuna, more information

30. Seafood Watch Seafood Guide

31. PCC Natural Markets

32. MCS Fishonline Fish to Eat

33. Endangered Fish Alliance

34. CHEC’s Safe Fish Chart

35. Albacore tuna, more information

36. Species Information in FishBase

37. Enter you desired seafood

38. Mahi mahi

39. Mahi mahi, 9 responses

40. Click on the ruler

41. Minimum length at maturity

42. Why the RULER? To help consumers buy fish that have already spawned To help fish reach their size of maturity before fished To prevent gear use of too small mesh sizes To secure fish production for next generation

43. eat the babies! Immature fish cannot reproduce No more fish for future generations DON’T

44. Quiz! Ask us how… Win a Don’t eat babies T-shirt for your baby

45. Acknowledgements Eli Agbayani, Rachel Atanacio, Josephine Barile, Mary-Ann Bimbao, Christian Elloran, Rainer Froese, Charlotta Jarnmark, Sven Mohr, Auda Ortañez, Grace Pablico, Daniel Pauly, Amanda Stern Pirlot, Ken Tabaranza, Sheryl Yap All online guides included FishBase The EU Commission FP6 Programme

46. INCO Contract number 003739 Animation by Joann Glorioso Illustration by Rachel Atanacio Contents by Charlotta JarnmarkCharlotta Jarnmarkwww.incofish.org