1. Washington Tourism Alliance presentation at the Olympic Peninsula Tourism Summit October 23, 2013 Louise Stanton-Masten Executive Director, Washington Tourism Alliance

2. Alaska

8.  Sector percentages and amounts :  Accommodations32%$2,400,000  Food Service28%$2,100,000  Attractions13%$ 975,000  Retail19%$ 1,425,000  Transportation 8%$ 600,000  Total$7,500,000  Additional funding anticipated – Ports, Tribes, wineries, airlines, cruise lines, Chambers/Economic Development Organizations, DMOs

9. Retail (adjusted gross receipts) Annual Assessment  $200,000 - $600,000 $100  $600,000 - $999,999 $200  $1 million - $5 million $600  Greater than $5 million $1,200 Attractions  $200,000 to $1 million $125  Greater than $1 million $1,000 # of Businesses 1,401 576 1,117 421 1,689 775

10. Transportation (adjusted gross receipts) Annual Assessment  Less than $500,000 $125  $500,000 - $999,999 $250  $1 million - $4,999,999 $1,000  Greater than $5 million $2,500 Food Service  $500,000 - $999,999 $150  $1 million - $2,999,999 $500  $3 million - $4,999,999 $1,500  Greater than $5 million $3,000 # of Businesses 2,063 56 108 55 2,664 2,770 190 88

11. Lodging  Lodging establishments with 40 rooms and over - $.17 per occupied room  65,727 rooms @ 60% occupancy

12. WHO WILL OVERSEE THE IMPLEMENTATION OF A STATEWIDE MARKETING PLAN?  Assessed tourism industry sectors  Community based tourism marketing organizations  Representatives from non-assessed sectors and the business community  Geographically diverse  Large and small businesses  Still in draft form  Continued input is desired

13.  Next Steps  Questions and Answers  Continuing the Conversation  WTA Tourism Summit Jan. 28, 2014

14.  Contacts  Louise Stanton-Masten, louise@watourismalliance.comlouise@watourismalliance.com  Becky Bogard, becky@bogardjohnson.combecky@bogardjohnson.com  Website  www.watourismalliance.comwww.watourismalliance.com  www.experiencewa.com www.experiencewa.com  Facebook  Washington Tourism Alliance  ExperienceWA  Twitter  @WTAlliance